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Online marketing starts with thorough keyword research. The right keywords help your business and brand target the right people to your website, make your website rank higher, appear more often in front of your audiences, and boost sales.
But knowing what keywords will help you reach your targeted audience is not only good SEO. It also helps you with effective market research.
By knowing the market well, and what kind of languages people use looking for relevant products, you can use this information to create a product that attracts more audiences.
Finding the right keywords takes time, but not with the right keyword research tool. To help you find, we viewed some of the top software tools to come with the following list.
What Is A Keyword Research Tool?
A keyword research tool is software that helps you find the most search keywords on the internet. In addition, it also helps you find relevant content ideas that your customers might be looking for.
With this information, you can plan your content strategy, cover those topics and offer what your audiences expect from you.
The best part of the keyword research tool is that it helps you view both – seed keywords and long-tail keywords. As a result, you can optimize your website for keywords and improve your content.
Best Keyword Research Tool
If you want to perform effective keyword research, access the best keyword, and improve your SEO rankings, you need to have the best keyword research tool at your disposal.
Below we will explore a few keyword research tools you can download from the pirate bay and use to empower your content and speak to your audiences.
SEMrush is among the most popular keyword research tools in the world. This is also the reason why we have kept it on top of the list. Today, this tool is used by every other Digital Marketer to find the right keywords for clients.
SEMrush is known for offering you the world of information and not just a keyword. For starters, it gives you a complete view of the keyword you entered in the tool. You get everything on a single page, from referring domains and backlinks to ranking and trends.
Ahrefs is like the swiss army knife for keyword research. And just like SEMrush, it is just more than software. You can use the Ahrefs tool for all your SEO practices.
Using Ahrefs, you can track your SEO campaigns and performance and compare the results with your competitors. There is one additional feature that we like the most is its questions option. It shows the most asked question related to the keyword.
AnswerThePublic works differently than most of the keyword research tools out there. They place the visual in a nice visual format with a link to download the list of the keywords.
If you are just getting started with SEO, this is one of the best tools to try. Why? Because you don’t need to register yourself. Just type in the keywords and look at what comes up next.
This keyword tool uses search engines’ auto-suggest features to create its database. Once you search for a keyword, it will suggest several long-tail keywords. Clicking them will show you what content they are ranking for.
Ubersuggest is a free tool offered by Neil Patel. It is a great tool for beginners and offers simple and clean results. Moreover, the results are easy to understand. What’s more, it also shows some suggested keywords that are closely related to the main keyword.
To use Ubersuggest, you just need to sign in. There are no charges for using this tool. But, there are a few daily limits that you need to be aware of.
Ultimately, it’s you who know your content better. Great keyword research ensures that content reaches the right people who need them the most.
Hence, using the right keyword tool helps you find the right keywords your audience might be using to get to you. Then, you can use those keywords and create a straight path for your audience to reach you.
Now, we would like to hear from you. If we mentioned your favorite keyword research tool, let us know which it was.
Hello, My name is Shari & I am a writer for the ‘Outlook AppIns’ blog. I’m a CSIT graduate & I’ve been working in the IT industry for 3 years.