Nowadays searching restaurants, writing reviews about different places, browsing menus, booking tables, and the like is a part of our presence on the internet. However, effective digital marketing has never been easy as it is highly dependent on the reaction of the customers. This is true for restaurants too. After all, there is much more information now, and it is easier to find it.
Being present on internet is the best thing that you can do for your business. But to promote your restaurant, you need creative ideas that will help you stand out in the oversaturated digital world.
Contact the Tampa office of Get The Clicks to meet with one of their web designers in person.
Doubt? Imagine: Sunday morning, you wake up and crave an excellent breakfast but no desire to cook. In this case, the first thing you do is open your browser and look for something interesting in your area.
More than ever, people are surfing the Internet to find out about new restaurants and their quality first. If you will not be able to show this info on the internet, your potential clients might choose another restaurant.
Find Your Niche
But before diving into creative digital marketing ideas, you need to define who your target audience is.
Who are they? Millennials? Generation Z? The older generation? Families with children? Think hard. Without analyzing the target audience, you definitely won’t create a creative and attractive advertising campaign.
Get involved in social media.
Be prepared that more than 70% of potential customers will think twice about a restaurant that does not have a presence in social medias (mostly Instagram). Previously, these were people aged between 18-30. Today this range has expanded. Very often, those under 40 go to Instagram to check the maintenance of the restaurant’s page and evaluate visitors’ reviews.
First: Get a Business account
If your restaurant does not have a page, create it as soon as possible. Work clearly on social medias, especially for Instagram. Create content that people might be interesting, post pictures and gain followers to be in the first places of search offers.
Understand how hashtags work. It is an excellent tool for generating creative restaurant marketing ideas. In addition, hashtags can boost your brand awareness and attract new followers or customers.
Work on your website
If there is a way and resources to create a website so why to not do that? This is the great way to provide to the user with all necessary information. A potential visitor will find you online if you have completed the previous steps. And if you have a website the chances that the user will become a customer increase.
About what does a restaurant customer care about? Where can they find this data? In the reviews. But will the study give the total volume?
It is essential to know that you do not need a hard animated website with bright images, vibrant animations, and background music. This is all superfluous since the user will not be here for long anyway. He wants to get the information he needs as quickly as possible. Complex designs and motion graphics will make your page work slow. So, keep in mind to make your website clearly structured and easy to access, but also follow web design trends to look modern.
Create a Blog
Blogs are gaining more popularity today than they used to be. Blog is a useful way to keep your users up to date.
Very often, the only news is published on the blog. Don’t make this mistake. This can be interesting in a cryptocurrency project or, for example, a car manufacturer. It is necessary to develop thematic content on the restaurant website: Give them what may interest them, give them valuable information.
To understand what type of content your audience may like, conduct keyword research. If, for example, there is a lot of search about watermelon nutrition facts or receipt guidelines, you may want to incorporate this into your blog.
Digital marketing is becoming extremely important as people often use their smartphones to find nearby cafes and restaurants and browse menus.
The competition among restaurant businesses is intense, and you need to do your best to be successful.
So follow the tips above and always stay on trend!
Anahit Grigoryan is a freelance content writer and marketing specialist who works on blogs and articles related to digital marketing and business. She is a marketing enthusiast who currently works as a marketing strategist at 99PAWR and is simply addicted to everything that includes marketing. Probably you understood it already because, in her short bio, you read the word “marketing” 4 times… now 5.
Hello, My name is Shari & I am a writer for the ‘Outlook AppIns’ blog. I’m a CSIT graduate & I’ve been working in the IT industry for 3 years.