Videos are one of the trending topics nowadays. With explainer videos, companies are not only promoting their services but also reaching the right audience besides building strong relationships.
Around 95% of the people say that explainer videos help them in understanding more about the services and products. Also, 76% of marketers who use explainer videos observed a huge increase in their sales.
Well! If you are reading this blog, then you might be familiar with the importance of animated explainer videos and looking forward to creating one for your business. Indeed, creating animated videos is a tough call, but if you plan certain things before creating explainer videos, you can easily style the video that keeps you stand out from the rest.
Now, let’s have a look at some of the points that you should consider before creating an explainer video for your business.
What to look for before creating explainer videos?
Know your purpose
Whenever you plan to produce an explainer video, you need to be very clear about the main goal behind creating videos. Once you know why you need the animated video, then it will become easy for you to explain the product, tell your brand story, etc.
Whenever you select the goal, make sure it fits your marketing strategy. Always remember the more it gears with your machine, the easier it becomes to create explainer videos that hit your goals.
Frame your message
It is one of the steps where many of the members make a mistake. Say if you don’t consider this point before stepping forward, then perhaps the chances are your explainer video will probably fail.
Whenever you proceed with the creation of explainer videos, you need to ensure that you have at least one main message around which you can develop the concept. If your video does not have any message, the visitors will be distracted and probably redirect to another page. Thus, make sure you decide your main message before moving forward.
Who are your target audience?
If you want your explainer videos to outperform, then it is essential for you to decide on an audience. Many people say that a single video can talk to everybody. But actually, it’s not the case. Every video has its own audience. So, you need to clarify with whom you are talking.
Are you focusing on converting sales managers, CEOs, marketers, or someone else? All these details will help you in framing your video more professionally and productively. So, always be very clear with your audience as it will help you in hitting the goals.
Choose the video style
Another point that you need to consider before creating an explainer video is selecting the video style. Styling is not just about the visuals; styling includes the concept, script format, and obviously the type of video that you want to create, like whiteboard animation video, 2D animation, textual animation, etc.
No matter which style you plan to follow, one thing you should look into is whether it is relevant to your organization’s brand guidelines or not. Also, you need to be very particular about the script. You need to decide whether you need to give emotional, funny, formal, serious, or a conversational touch to your video.
Once you are sorted with all these concepts, then you can easily head to your video, which will further be highly productive.
Where to use videos?
This is another common point that people think about after creating videos, but actually, it should be planned beforehand as it will help you in making the best move.
If you create a video for your blog or social media, then it is always preferred to add some call to action at the end of the video. But if it is for the website home page, you can always skip adding CTA as it already has so many CTA’s.
Once you clearly inform the designer about the goals and requirements, it will become easier for them to create videos more effectively.
Plan your budget
Cost is one of the most crucial factors that affect the production of a company. Once you are all done with the production cost, then you can easily coordinate with the team without facing any conflict.
I would recommend you never be too specific. Try to have a budget between two different numbers because variations can always be seen during the production of videos.
Choose the right company
Last but not least point that will increase the right production of explainer videos is choosing the best company. Indeed, there are thousands of companies offering video services in marketing, and selecting the one from that list is not so easy.
But once you make the right decision, then you can get videos without breaking the bank. The best way to choose the company is to create a list of qualities that you are looking for in a video production company. Also, don’t miss reading the reviews and go through their portfolio. It will surely help you in making the right decision.
Read more about How To Maximize The Engagement Rate Of Your TikTok Videos.
In a Nutshell
Animated explainer videos act as a power bank of marketing. If it is created extraordinarily, then you can easily see huge growth in the conversion.
So, what are you waiting for? Start producing excellent animated explainer videos by keeping all the above-listed points in mind.
Still, if you have any doubts, feel free to share in the comments below.
Hello, My name is Shari & I am a writer for the ‘Outlook AppIns’ blog. I’m a CSIT graduate & I’ve been working in the IT industry for 3 years.