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Everyone has heard of Pinterest – it is becoming a familiar name and more and more people join each day. But what is Pinterest and why should you use it to promote your business?
An article on Mashable suggests that Pinterest users are 85% female which means that the new social media platform certainly has room for some male growth.
Pinterest can be used as a marketing tool for individuals and companies as well as brands, new products, etc. If you’re unsure whether or not it will work for you, scroll below the infographic showing your potential market size share.
You’ll see some examples of popular brands that have already had success using this strategy: Olive Garden, Old Spice, Target, Foods. It’s no secret how these brands have captured their customers’ attention using Pinterest marketing.
Pinterest has over 70 million users, so it’s time to take a look at the benefits that your business could enjoy by joining the board by Peter DeCaprio:
- It will attract more targeted traffic to your website
- You can boost sales especially if you’re selling an already established product – It is easy-to-use with multiple functions
- Your image can be spread around
- Good for branding with high conversion rates
There are numerous applications available on the internet that allows you to create your own pin board or boards where you can pin images of products or topics of interest. But Pinterest also has its mobile version which makes using it even easier. The mobile option allows you to pin directly from any other site while surfing online.
So what are you waiting for? Sign up and get started! Now that you have an idea of how Pinterest works, who’s using it, and why they are using it, the next question would be “how to generate traffic with Pinterest?” Don’t worry about it until after you’ve created your account so you can proceed with the following steps…
Create a pin board for your business
Think of what will catch people’s attention on Pinterest. Just like when someone goes on Facebook, he/she doesn’t just join without knowing what the platform is meant for. These people already have their mission which is to find friends or pages corresponding to their interests.
Peter DeCaprio says Pinterest users are not different too. You have to be able to find them first before you can get their attention. So the first step is to create your own pin board that will gather all of your interests, ideas, topics of discussion revolving around the kind of business that you’re promoting.
Pinterest allows users to post up to 18 pictures on one board so no need to restrain you from just creating one pin board. Just make sure that it’s relevant and interesting enough for your potential customers to follow and also pin images that will attract their attention.
Get started by going on Pinterest –> create an account –> go on “boards” then hit “+create aboard” from there, type in a name for your pin board, and start pinning!
Promote your business on Pinterest
Now that you have an account with tons of pins, it’s time to turn that into some followers. How? By promoting your new page. As with any social media site, you need to create a good presence on Pinterest in order for people to get the feel of what your business is all about.
The best way to do this is by repining images from other pinners or boards which show how much you like one of their posts. That way, they’ll be interested in following your own board too.
You can also “like” someone else’s picture or comment on posts that get more attention than others; so will bring more exposure not only to your account but also to the given image.
So what are you waiting for? Get started now! Just make sure that you follow all of these steps carefully in order to generate traffic with Pinterest.
So how can I get traffic on my blog or website using Pinterest?
The infographic below shows the exact steps needed to start generating Pinterest traffic: It takes 30 minutes a day, 7 days a week and if done correctly it could bring in up to 3,000 unique visitors per month without spending a penny on ads!
Pinterest is a huge new traffic machine, but it can’t do anything for you if you don’t use it. Now that Pinterest offers its own mobile version, all you need to do is pin quality images on your smartphone or tablet and start generating easy new traffic to your website!
Hello, My name is Shari & I am a writer for the ‘Outlook AppIns’ blog. I’m a CSIT graduate & I’ve been working in the IT industry for 3 years.