One of the best promotional tools that we overlooked in the past decade is the usage of banners. We may see it as a waste of money with the businesses inclining to digital marketing strategies. While we do not deny that the digital transformation has not brought laurels to the companies in terms of sales and revenue increase, but overlooking these marketing tactics like banners and flags shall not encourage the local crowd.
If your business is not expanded over the globe and the prime focus is on the local market, what amount of digital marketing strategies shall help if they do not even know where your business is? The ground rule of such a business strategy is to be visible to the people around you and then build your business around it. This does not hold good only for a few organizations, if any business is looking for massive development in terms of sales, you must consider this proposition and channel your marketing practices accordingly.
Usage of physical banners has the knack and this article shall discuss the same. Especially, if you are planning to purchase a Wholesale banner, you must read through the article before striking the deal with your vendor.
Top Critical Tips in Making Banners to Improve Sales
Captivating Phrases Wins The Crowd: The way to improve sales is by creating curiosity among the crowd. The inquisitiveness, the surprise and the suspense are the prize factors that will make the banner catchy. Usage of catchy phrases shall allow the customer to take the next action step. The banner must make the people make a purchase decision. Statistics say that 50% of the customers who go online to check for products or services look for local businesses. The other statistics say that 18% of the customers, who look for businesses in their locality online, make the purchase decision the same day. So, if the customer is aware of you and if there is no hype about the business locally, you may miss out on the prospect. Give 360-degree support and cover to win over sales effectively.
Keep It Simple: As we were talking about captivating banners, the information that is available on the banner should not look cluttered. You must realize that the customer is not going to read all the information on the flag. Choose the information that you want your customer to see. Put that information. You may also consult with the banner makers and choose the phrases rightly. Also, keeping the banners simple shall give clarity and Clarity wins businesses.
Attractive Colors: Bright colors are always preferred. It can stand tall among all the banners even during the day and also in the evening. Match the colors with the fonts and balance them for utmost clarity. Also, the right words with the right colors can attract the audience. Highlight the words or phrases that require hype and give maximum results in terms of sales.
With these tips, what is the information that is required to be available in the banner?
Logo: Without this, you do not want the banner to be up. Understand, brand establishment plays a key role in business enhancement. Your company’s logo must be clear. Brand awareness happens through symbols and here it is the logo.
Value: What is the service that you offer needs to be clear too. Establishing the brand is one side, letting people know about your business is on the other. Mention the service or the product and give a clear value proposition to be seen by the customers. If there is any special price or discounted price, mention it sound and clear.
CTA: Your banner needs this for converting the leads. Be it the phone number, website or even the email address must be present. Also, keeps a person attending to such channels for a seamless transition from viewer to customer. Many people shall be inclined to such Ads and start walking into the store too. So be ready with the right manpower.
Using Banners for developing businesses may be an old strategy but an effective one. There are a few reasons why businesses these days are inclined to such old fashioned marketing tactics. The low cost of making banners makes it more attractive.
This is one of the most cost-effective strategies. Further, the ROI is guaranteed and it is multifold. The psychology of sales is curiosity. Banners and flags shall create such psychological factors in the customers and increase the brand image drastically. Improving brand image improves sales. Blending this with delectable online marketing shall fetch greater results this year.
The brand visual identity shall stay in the minds of the passerby. The most critical part is to convert the passerby to walk-in to your store. The rest is in your hands to make it a prospect and get the same done.
Hello, My name is Shari & I am a writer for the ‘Outlook AppIns’ blog. I’m a CSIT graduate & I’ve been working in the IT industry for 3 years.