Did you recently buy that favourite dress of yours from ASOS? Do you prefer travelling to work through Uber Taxis? Did you satisfy your cravings for lunch by ordering a meal from Just Eat? Of course, you must have checked up on your friends through Whatsapp and scrolled through Instagram and Facebook to tap through everyone’s daily updates while commuting to the office. Later in the evening, did you add the most suitable and affordable home decor products to your cart that you have been eyeing for a while from Amazon and finally went home to binge on Netflix?
If the answer to the above questions is yes, then take a pause and scan through your entire schedule. You will realise how hooked you are on technology and are growing dependent on electronic devices. You are probably reading this blog on your mobile or laptop, or possibly a tablet. Why not ask Alexa to turn on some soft music while you continue to read? As the top digital marketing agency in London, we can safely say this is not a hunch but clear-cut evidence of how crucial automation is and that inevitable digitalisation.
If you can bring home other businesses so effortlessly and use their services seamlessly, then why not apply the same strategy to your company and it take to the masses globally? After all, it’s not a hidden fact that digital marketing is here to stay and is the future. Believe us, the internet is available to everyone, and the number of people who consume data through the internet or shop online is increasing.
Yes, you can continue attracting customers locally through traditional marketing as well. But, if you want to see exponential growth in your business in terms of revenue and sales, then ditch stagnancy and join the digital race.
Digital Marketing is nothing but an online technique that aids in conducting your business digitally. With all the efforts you would otherwise invest in your traditional marketing, you would now be expected to do the same for digital marketing. With the modern advancements and progress in our lifestyle and transition in how we conduct businesses, Digital Marketing is a relief to all companies as a profitable extension (accessory) to their existing conventional business practices and is inescapable.
Suppose you are still wondering if digital marketing could be the best bet for your business or not. In that case, let us take you through a few pointers that will ideally help you understand how you can leverage various digital platforms and channels for your business’s growth.
Did You Know?
Digital Marketing adds weight to your eBusiness. Here’s how:
- Global Reach: Unlike traditional marketing, in digital marketing, you are not limited to a single medium of advertising. You can market your products via various platforms such as Search Engine Marketing (SEO & PPC), Email Marketing, Social Media Marketing, Mobile Marketing and much more. In social media marketing, there are plenty of applications from which you can choose the one that fits your business requirements, such as Facebook, Instagram, Twitter, Pinterest, etc. Now, the most exciting part here is there is no limitation to your marketing as you can connect at any hour of the day, from any part of the world with just the internet. This offers a wider scope to your business and builds connections globally.
- Customers Are Online: As explained previously, the internet has become integral to everyone’s routine schedule. The demand for it is only going to surge. Everyone is online, and so are your customers. Customers and businesses are looking for services and products to ease their lifestyles further. If you do not take the opportunity digital marketing provides, you might be giving business to your competitors.
- Target Audience: One of the most outstanding and excellent aspects of digital marketing is that you are not shooting in the dark. We mean that in a large ocean of customers, it helps you identify, sort, target and reach your ideal audience. You get access to a lot of data and demographics such as age, gender, income, purchase pattern, location and interests. Based on these variables, you can plan a strategy to attract your prospective consumer’s purchasing persona.
- Measurable Results: In contrast to traditional marketing, for digital marketing, you do not have to wait till the end of each campaign or advertisement to witness the audience’s response. In digital marketing, you get the leeway to view and analyse the metrics from start to finish. Digital marketing allows you to see accurate results in real-time in the form of views, impressions, likes, shares and clicks. With these statistics, you can get a fair estimate of what your audience prefers and what it does not. Accordingly, you can work on the gaps and bounce back with a refined and profitable marketing strategy.
- Economical: Undoubtedly, digital marketing is way more affordable than investing your hard-earned money on billboards or newspaper and television marketing. Also, through any digital marketing channel, you get to design your goals, niche your audience and set objectives. You can also pivot your strategy and campaigns as often as possible without touching your bank balance with assured leads and conversions.
- Compete With Bigger Brands: No more big brands stealing your light and market share. With digital marketing, you can create your own space and enjoy a spotlight distinctive to you. Yes, that’s true. Earlier, you were required to invest heaps into marketing to receive the same edge as another brand. But digital marketing offers one even platform for all brands, irrespective of their size and nature of the business, to connect and network alike.
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A Surefire Digital Marketing Path With Telsa Media
Now that you have understood the true essence of digital marketing and the massive impact it could bring to your business, there is no way to go back. So if you now want to plunge into the complex e-space, allow our experts to aid you. With us, your journey will become stable, secured and lucrative.
There are many digital marketing agencies in London, but none would hold the same expertise as Telsa Media. Why don’t you check our Trustpilot reviews or feedback from our dear patrons to check our credibility and the record-breaking results we have brought to their business? Apart from all this, what sets us apart is the unwavering support we render to our clients with a relentless 24/7 premium service at affordable digital marketing package prices. We have been in the industry for a long time and will not let your ship sink!
Hence, if you are looking for a dependable and result-bearing professional digital marketing agency, connect with specialists now!
Hello, My name is Shari & I am a writer for the ‘Outlook AppIns’ blog. I’m a CSIT graduate & I’ve been working in the IT industry for 3 years.