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Are you frustrated with the low rankings of your online business on search engines even after employing a plethora of keywords? Then you might not be using the right keywords! Using the correct keywords is what gets you noticed by Google’s algorithm and to look for the best SEM keywords for your business, you need some thorough research.
So to help you look for the best SEM keywords, we have come up with some handy tips on how you can research and find them on the Internet. You can also take the help of a Top Digital marketing agency their experts can guide you through the entire process of this research. But before getting started, let us first understand the meaning of SEM keywords.
What Does SEM Keywords Mean?
Keywords in search engine marketing are words and phrases that describe your product or service. These are words that your target customers will type into a search engine to find your product or service. They play a role in determining when and where your ad and your website appears in search engine results.
You can pay Google to show your advertisement when someone types in a relevant keyword in paid search.
Some keywords may convert better than others because they indicate a stronger interest in buying. As a result, when choosing more highly competitive keywords, the cost-per-click (CPC) varies greatly. As a result, businesses must choose the best keyword combination to generate traffic and conversions to their website or landing page.
Finding the right SEM keywords takes a lot of research. Thankfully, we have come up with a fool-proof guide to help you find the best and most suitable ones for your business.
How Can I Find The Best SEM Keywords For My Business?
- Make An Initial Keyword List
Your initial keyword list or seed list is like the target model of your keyword research. This model will help you categorize all your keywords on the level of intent or interest they target. This model is extremely useful for your research because it will guide you through the various search terms used with other products and services similar to yours.
This target model or initial keyword list will consist of 6 main categories –
- Brand Terms
These terms or keywords will be used to describe your brand. This will allow your customers to find you quickly on the Internet. While these do not have good traffic volume or highest searches, they have the highest-conversion rates and thus should be your top priority.
- Product Terms
Product terms or keywords are those which are used to describe your products or services – what it is, what their function is, and what solutions it provides. These keywords will allow your products to show up to those specifically looking for such products to provide a solution for their problems.
- Competitor Terms
These terms are mostly used because some of your customers will like to compare your and your competitor’s products before buying. So do some research on your competitors and use their terms or keywords too.
- Substitute Product Terms
These terms and keywords are required because some individuals might be looking for similar or substitute products on other websites. Using these terms on your website will ensure that they end up on your website too.
- Audience Terms
These terms refer to whatever your target audience might search for while looking for similar products and services. You have to put yourself in your customer’s shoes for this one – this will help you pinpoint exactly what keywords, terms, or phrases they might choose while searching.
- Complementary Product Terms
These keywords or terms are used for related or complementary products or services that your customers might use along with yours. For example, if you are selling clothes, your customers might also look for shoes. So you should include these related terms as well.
- Take The Help Of A Keyword Research Tool
Once your initial keyword list is ready, take the help of keyword research tools like Google Adwords Keywords Planner to help expand your list. Here is how you can do that –
- Use General And Specific Keywords
You can target clients who are interested in a specific product or service by using particular keywords. Your advertising will only appear when consumers search for business-specific terms if you use precise keywords. You should also use general keywords as they have a broader scope, and your ads may be seen by people looking for something other than what you’re selling. Thus by using both types of keywords, you get a much better reach among potential customers.
- Keep Some Keywords For Ad Groups
This ensures that your potential clients see the most relevant advertisements. This is because you’re grouping terms to target a specific product, service, or category.
- Double-Check And Filter Your List
The only way to take advantage of keywords is to use the very best ones for your campaign – those that are specific to your target audience’s interest and intent. Here are some ways to double-check and filter through the list to land on the very best keywords –
- Choosing Correct Keyword Categories
While your keyword list will contain all 6 categories, we always suggest focusing more on high-performing keywords like product and brand terms. These are regarded as the highest-converting keywords and thus should be used more than the others.
- Match Type
This refers to the 4 types of matching for keywords done by Google – broad match, phrase match, exact match, and negative match. This includes exact words, phrases, similar words, and others that will allow Google to match with your keywords during search results.
Finding the right SEM keywords might seem like a very tough job at first. But do not lose hope – with the help of a reliable digital company and their digital marketing services Singapore. With our tips mentioned above, you will be able to find out all the relevant and essential SEM keywords for your business in a matter of days! So get started soon, and all the best!
Hello, My name is Shari & I am a writer for the ‘Outlook AppIns’ blog. I’m a CSIT graduate & I’ve been working in the IT industry for 3 years.