If you’re a healthcare organization, it’s important to create a smart design that stands out from the rest of the pack. In this age of the internet, 80 percent of people have searched for health and medical information online. To get ahead of the competition, healthcare website design should be simple and easy to navigate.
Patient-centric
A patient-centric healthcare website design is one that guides the audience to get the information they need. This includes providing relevant content for every touchpoint of the patient journey. It also provides the user with easy-to-use buttons that guide the user through information. In addition, a patient-centric website is designed to build brand trust by giving patients actionable content and reducing their pain points.
A patient-centric website design also makes use of images and testimonials to attract potential patients. The design of the homepage should appeal to the patient on an emotional level, so that they can find the information they need instantly. Patients scan the homepage quickly, picking up images, subheadings, and keywords that catch their eye. If they don’t find what they’re looking for, they click away and move on to another site. The content of the homepage should be placed high on the page, where they won’t miss it.
Conversion-focused
In order to improve your practice’s online reputation, you should focus on creating a website that is intuitive and easy to use for prospective clients. This way, you can increase the likelihood that they’ll book an appointment with you. Ideally, your website will contain clear information about your practice, including contact information.
It’s important to focus on interactivity in healthcare web design. 75% of consumers judge a business by its website. You should focus on making your site interactive, with easy to use features like scheduling appointments online. Your website’s main pages should include high-quality images that attract users.
Easy to navigate
An easy to navigate healthcare website design can help patients find the information they need quickly and easily. For this reason, healthcare website designers should avoid using flashy or overly complicated design elements on their websites. Instead, they should use two web-friendly fonts and simple, contrasting colors. Moreover, their calls to action should be the only things visible above the fold.
Read Also: Selecting a Custom Website Development Company
Another important consideration in the design of a healthcare website is the way in which the site is structured. Patients have higher expectations of digital experiences, and the user experience should be easy to navigate. As the healthcare industry is highly fragmented, it is crucial to consider how different networks will interact with each other.
