Are you striving to elevate your online traffic with the help of banner advertisements? You might be asking yourself- what an attractive web banner advertisement design looks like to facilitate user promptness on it? Banner design is entirely focused on effective banner ads through the appropriate application of basic design guidelines.
Almost every digital marketer struggles with banner design and logo design online when it comes to banner advertising every day of their career. The reason behind this is that they are very well aware of the effectiveness of banner advertising and thus, want to design high-quality banner advertisements. However, before starting creating banner ads, it is important to have a well-formulated strategy.
Having an effective strategy will help you reap the most value from the banner advertisement campaign. One main element in an efficient banner advertising campaign is a unique banner and custom logo design.
This article will guide you through the process of creating an effective banner advertisement design that will ultimately help in profitable banner advertising.
Benefits of banner advertising
Before knowing the tips to create an effective banner or logo design online, it is vital to understand the benefits of effective banner advertising.
In this digital age, banner advertising has emerged as one of the most used forms of online advertising for different products and services. All businesses, whether small or big, are using banner advertising to establish online visibility and drive relevant traffic to their official websites.
The reason why businesses are investing in banner advertisement design is that well-designed banner campaigns boost brand awareness, could be an affordable marketing tool, and help achieve measurable results. The banner promotion also possesses the potential of attracting unique traffic that converts to sales and eventually maximizes the business profits.
Banner advertisements are proven to be effective when businesses want to re-target their audience after knowing their preferences and consumer behavior.
Tips for banner design and banner advertising
Now that you are aware of the benefits of effective banner advertisement, it’s time to learn tips for banner advertisement design and banner advertising.
#1. Different-sized banners
While browsing the internet you will come across many banner sizes. However, some specific banner sizes are used by almost every company and are considered the most effective for advertisement. The reason why almost every banner advertiser and publishers love some certain sized banners is because of their nature. They fit effectively on websites and blogs and make the job easier.
#2. Incorporate frames in banner design
By putting yourself in the shoes of your targeted customers or someone who would want them to feature in your banner advertisement, you can better understand the significance of frames in the banner advertisement design.
It is an obvious practice that almost all people are more concentrated on what is inside the frames. It is the reason that you should use frames wherever they are necessary. Consider adding one pixel of gray, yellow, or red to the frames of the banner advertisements featuring a white background.
#3. Use the right colors for the banner ads
The psychology behind colors in both a custom logo and banner advertisement can’t be overemphasized. The usage of the right colors becomes essential when designing banner advertisements as they help represent the message carried by the banners specially and uniquely.
Colors help evoke the emotions of the targeted audience when they set their eyes on the banners. Also, colors and subjective are known to have different associations in different cultures. Researching and understanding the audiences will help in choosing the right colors for banners.
#4. Incorporate a readable ad text
You should use clear and readable text for the banner advertisement design. Now that text carries the message that you want your potential customers to understand, make sure to use simple, concise, and clear text.
#5. Try out animation banner ads
In the last few years, many advertisers have engaged themselves in creating an animated banner ad with the free logo design. It further resulted in increased online traffic to their sites.
It is because of their attractive nature that animated banner ads lead to better performance compared to traditionally static banner advertisements. However, the best way you can use animated banner ads is by displaying them for a maximum of 15 seconds and also the loop frequency for such ads should not be more than 3 times.
#6. Choosing the right file format for banner ads
Having an understanding of file format is also important for effective banner advertisement design. The appropriate file format helps in ensuring the correct display of the banners on the websites or articles of the publisher along with specifying the right position.
JPG, PNG, GIF, and HTML5 are the most used file formats depending on the software used by you to create the banners. Additionally, keep in mind to avoid using flash advertisements as these are outdated.
#7. Mention a clear call to action
The call to action mentioned in the banner must be bold and placed in the right position. The logic behind it is that you want to ensure your targeted customers see it and take the necessary action. Having a clear and bold call to action will elevate your click-through rate and also minimize the friction for your targeted audience.
#8. Knowing the right banner design file size
The banner advertisement design must meet some specific requirements. And one of the most important requirements is to meet the file size as specified by different online advertising platforms. The reason for this is to make the banners load as fast as possible on the web pages or websites of the publishers so that people can see them as soon as they visit the same web pages.
#9. Create a simple banner ads design
A complicated banner will make it difficult for the targeted customers to understand the message it wants to communicate and thus will harm your banner advertisement campaign.
It has been researched that visitors usually scan an advertisement for just a few seconds. Therefore, it is your job to deliver your message to potential consumers in those few seconds. That is why it is essential to create simple and easy-to-understand banner ads with free logo design. You might go with an attractive graphic that efficiently communicates the desired message rather than using a significant amount of text.
#10. Maintain consistency with the landing pages
Similar to other types of advertisements, banner ads will also require certain consistency. Here consistency implies that the banner advertisements must be direct or send the relevant traffic to the right page displaying all required information about your brand, products, and services.
Final Thoughts
The above-listed are just some banner advertisement design guidelines, but it takes a lot more to create a high-quality and high-performing banner ad and logo design.
You can use different free logo designs and banner design tools to create an effective banner ad. However, if you desire to create a truly awesome banner advertisement, then it is better to work with a talented professional to design creative, clickable banner ads for our website. Having attractive banner ads can help increase the high-quality traffic to your online stores or websites.
