Having a social media presence is almost a requirement for modern businesses. Yet, many managers or owners lack the skills to make the most of social accounts. Use the following tips to attract new customers and keep current ones engaged.
Start With What You Know
The simplest place to start building a Media presence for your business is by making the most of what you already know. There’s a good chance you already have at least one personal social media account. Start an account for your business on the platform you use the most. This has several advantages.
For example, you can utilize your existing social network to share information about your business. Additionally, you are already familiar with the type of content people pay attention to and what they are likely to skip past. Depending on your personal use patterns, you might even have some knowledge about the algorithms that determine what shows up in your feed.
You are not limited to one social account, but it is a good idea to start slowly and build from there. Otherwise, you could quickly become overwhelmed trying to implement best practices for a business page. The result will be multiple accounts that do not get the attention they need to be successful.
Utilize Advertising Campaigns
Social media advertising is an excellent way to boost the visibility of your posts. Plus, because you can tailor campaigns to reach specific audience segments, you are more likely to get noticed by individuals who will use your services.
It’s true that almost all social media platforms respect privacy, so allow users to make their profiles private if they want to. But surprisingly there are some tricks available on the web like how to view private Twitter profiles to find out what they post and how they interact with their followers.
Depending on your campaign type, the costs can add up quickly. However, this is where special credit card advertising perks can help. Benefits such as flexible account management, discounts for social media spending, and high daily spending limits make these powerful tools for running a successful social media campaign.
Develop a Posting Schedule
You must stay on top of any social accounts you open. Otherwise, you run the risk of looking stale and out of date. This typically means posting at least a couple of times each week. You will also need time to respond to posts, questions, and comments left on your pages.
How often you post is only part of developing a successful social media presence. You must also consider what days and times will reach the biggest audience. First, research to see when your target market is most active on social media and when they are most likely to engage with a post. Then, use this information as you develop a posting and review schedule.
Stay On Top of Algorithms
Platforms use algorithms to determine what posts appear in feeds. This can either boost or bury your information. Take time to understand at least a little about how each platform operates and what that means for your pages. This will help you develop posts that paper more often in feeds and lead to better customer engagement.Then, use this information as you develop a posting and review schedule for your social media content plan.
You should also note any changes made to how systems operate. Even a minor tweak can have a tremendous impact on performance metrics. If you hear of an upcoming change, look into what effects it will have on your business pages.
Engage With Your Customers
Many businesses set up social media accounts to share information about their own activities. If this is your approach, that’s great. However, sharing about yourself should not be your only focus. You also want to engage with customers, making an effort to show them how valued they are. Some examples of this type of activity include celebrating birthdays and anniversaries, showing product use videos, and congratulating customers on personal accomplishments.
You might also consider activities that encourage people to share your pages. For example, hold a contest or ask people to share personal opinions about products or services. Don’t be afraid to ask for a review; honest feedback from real customers could be what attracts your next best customer.
Social media is an excellent way to increase your business’ visibility. Make the most of your accounts by engaging customers, developing a social activity schedule, and utilizing targeting advertising campaigns.
