Search engine optimization can be a costly affair. Hiring a fully staffed, well-rounded SEO company can easily run into the five-figure mark, thanks to the huge overhead involved. However, there are cheaper alternatives. A digital agency can do the same job for a fraction of the cost. Here are a few factors to consider when comparing SEO cost.
Complexity of the keywords
While SEO can be quite complex, there are some basics that will help you understand how to make your keywords work in your favor. Keywords help the search engines know what your webpage is about, and therefore how to suggest it to people searching for it. The complexity comes in knowing which keywords to include in your content, where to put them, and how many of them to use. In addition, keep in mind that synonyms do not count as keywords.
Hourly rates
The hourly rates of SEO professionals vary significantly across countries. However, there is a general price range of about $76-200 per hour. Most SEO companies offer hourly pricing, while others charge by project. Hourly rates are generally higher than monthly retainer rates, but there are exceptions to this rule.
Hourly rates are a common way for SEO agencies and consultants to charge. SEO experts often charge at least $100 an hour, but may charge even more if they have advanced skills. Hourly rates are a good way to estimate the costs of an SEO campaign. For small businesses, hourly rates can be affordable.
Project-based pricing
When it comes to SEO cost, there are a few different models. These include results-based pricing and project-based pricing. Other models involve monthly retainers, full-service packages, and ongoing partnerships. A customized SEO plan may include more than one of these models. The first two models are most common.
Project-based pricing is the most straightforward. This form of contract is typically the least complicated and involves a predetermined fee for ongoing custom services. Depending on the size of your business, this pricing can range from a few hundred dollars to several thousand dollars.
