6 Factors That Could Make Your Mobile App A Failure

When you open the Play Store, you will find mobile applications for almost everything; whether you are looking for a cab to book or a new clutch for your mom, you can do it just by your smartphone. The immense volume of mobile applications increases the competition, and according to research, more than 5.6 million applications are available on the Play store and Apple App Store alone. 

Most well-known brands have an app for consumers. It is more convenient for users to go through an app and find what they need with one tap. Developing an app that includes the essential features and functions as well as an immersive UX/UI experience is necessary these days and any flutter app development company is capable enough to help you during the roadmap. 

Plus, there are a lot of other factors leading to the failure of a mobile app. Below we will discuss some of the most prominent key factors leading to a mobile application failure.

Poor Research

Before thinking of developing your mobile application, you should do keen research to know your audience. You should be well aware of who is interested in your product and what they are looking for. You might think that your app is engaging and captivating enough and people will love it – but figuring out the right audience matters. 

Businesses should figure out the target audience as there is a greater chance of them converting into potential customers leading to satisfied clients. This will help you in marketing campaigns and setting the demographics according to gender, age limit, interests, and behavior patterns. All of this requires extensive research. 

Lack of Originality

Ever thought about how you can make your app unique and user-friendly? There are millions of apps out there. Is your idea unique enough? Check out the other applications with a similar concept and look at what’s missing. Your app can stand out when innovation is the main focus. 

Figure out what is most essential to your potential audience. Organize the theme of the app accordingly. Customer support should be prioritized as well. Also, you can move forward with a prototyping strategy before launching your mobile application. Prototyping will give you an idea of your application and whether it is user-friendly. Keep a note of the reviews and the feedback received on the prototype. 

Choice of Platform

Deciding which platform will be a better option for launching your website is essential. If you are launching your app on Google Play Store, you can hire an android app developer, and for Apple, you can look for an iOS developer. It is important to acknowledge which platforms would be better for your business. Research and reflect.

Also – acknowledge the kind of role QA (quality assurance) testing plays throughout the entire process. An Android app that has favorable reviews might not work in the same way as iOS. Different frameworks are involved. Your development and design strategy should be inclusive of how different both operating systems are.  

User Experience

Your mobile application should be user-friendly. As said before, a minor annoyance might be a killer. So, your strategy should be focused on creating a unique and user-friendly app. Keep the app simple and valuable. If the app is not immersive and interactive enough, users will not bother. Understand user needs and design the UX/UI accordingly. The app should be navigational and the ideal design strategy should focus on helping users achieve their goal in the most minimum time. 

Poor Testing

Do not overlook the QA phase. Test your application on multiple technical factors. Bugs and errors will be annoying for the user and will cause long-term damage. Reviews on app stores usually highlight crashes and minor bugs. They will directly uninstall your app if it’s crashing. 

There are high expectations and your brand is defined by how well-managed the app is. Any mobile development company in New York would be willing to test your app before launch. 

Bad Execution of Mobile Application launch

Your marketing strategy for the app should be clearly defined at the time of launch. The first impression plays a significant role always. If your users don’t find anything interesting about the launch, they will ignore it. 

You can provide rewards on installation to your users and potentially retain loyalty in return. The aftermath of the app development process is just as essential in defining the long-term revenue and how far the app goes.  


Reflect and see how what kind of role the points we highlighted play in your development and design strategy. It is ok to improvise on the run and seek new measures. Creating an app from scratch can be overwhelming unless you define everything beforehand and know what the right direction is. 

Figures show us that over 218 million apps were downloaded in 2020 and in the upcoming decade – the number will increase exponentially. Be ahead of the curve and move forward with your digital product while reflecting on our cautionary advice. 


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