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A website is a set of internet webpages and associated materials identifiable by one domain name and made available for publication on at least one web server. But of course, you already know what a website is, don’t you? Well, there is more than what meets the eye. A website is more than the public pages that are displayed on your device.
The World Wide Web collectively comprises all publicly accessible websites. There are also private sites, such as a company’s internal website for its workers, which can only be viewed over a private network. Websites are usually devoted to specific topics or purposes, such as news, business, or social networking—hyperlinks connecting online pages direct the site’s navigation, which typically begins with a homepage.
Today, almost anyone can create a website. The ease of creating websites explains why we have so many websites today. Anyone, including those without any tech knowledge, can have a website up and running in just ten minutes. However, here is where problems come in.
Most web admins today do not know how to make a good website. If you are one, do not worry because this article has got your back. The following are some of the features that your website must-have.
Well Designed and Functional
Your website reflects your business, goods, services, and your brand. It is your online brand ambassador and needs to appear attractive, polished, and competent. But most importantly, it should be a trusted website that is secure for your employees, clients, and customers. The site needs to function fast and correctly.
To have a functional website, ensure you adhere to web standards and frequently test for performance or functionality issues. Each site should always be quick and helpful because it may be the first or only view of a prospective client. Broken, sluggish, or poorly built sections can irritate your visitors and cause them to leave your website.
Many elements, such as consistency, color characteristics, graphics, simplicity, and usefulness, contribute to excellent website design.
Easy to use
Due to the nature of site visitors always in a hurry to go through your website, the website should be easy to use. User experience (UX) has a vital role in enabling visitors to use, understand and remain on your site.
The idea is to create flawless and unambiguous website navigation. Use uniform designs and visual indications for site-wide operation. Your website should please both “searchers” who are searching for something specific and “browsers.”
Your website should have clear calls to action that direct users from one point to another. Additionally, it would help if you considered having a search bar for users who know what they want to search for the item; this saves them time.
Web security entails the protection of publicly accessible websites and organizations from cyber assaults. Web security is essential to prevent hackers and cyber thieves from obtaining critical information. Websites without a proactive security strategy are at risk of devastating cybersecurity threats such as malware attacks, XSS attacks, data breaches, and DDoS attacks.
To attract more clients to visit your web pages, you must first prove that the website is secure and that their information will be well guarded. By this, you can purchase an SSL certificate that will automatically encrypt the messages on your website, thus improving the client’s confidentiality to your business.
An SSL certificate helps to encrypt information and protect it from malicious actors. It is the least you can have for your website. The good thing is that it does not cost much. You can choose to work with wildcard SSL certificates which are the cheapest SSL certificate option because of their unique capabilities of securing an unlimited number of first-level subdomains in addition to the chosen main domain. Other than being an unmatched cost-saver option, it also helps with easier certificate management.
SSL certificates not only secure websites but also help to create trusted websites. With websites, trust is an asset, and therefore you must buy an SSL certificate.
Optimized for Mobile
Mobile usages have increased exponentially over the years. As such, most traffic is now originating from mobile devices. The graph below clearly illustrates this;
Therefore, optimizing your website for mobile is a crucial element for a good website. Mobile-optimized websites imply that regardless of how large or small a device is, from phones to watches to tablets to desktops, the site fills the screen and displays information appropriately.
There should be no excuses nowadays; your site must look beautiful and function on every platform. The rise of mobile and tablet devices will not stop any time soon, and you do not know what device your next visitor will use. Optimizing your website for mobile devices improves your visitors’ experience and your SEO rankings.
Fresh Quality Content
You might have heard of the phrase “content is king.” The phrase is often overused and for a good reason. Your users are paying to see your content, and you must give them value. Quality content makes a good website.
Starting from the blog post to the products and services that you offer on your website, quality must prevail. You must ensure to create captivating content that will make your visitors keep on coming for more. If you see it as an arduous task, you can consider hiring a professional content creator to do the job for you.
Performance and Speed
Like I said earlier, website visitors are always in a rush, so your website must be fast with a high-performance rate. Website performance can be measured based on the website loading speed.
You first need to establish the loading speeds of your website. Doing this is not a hard task. All you need to do is paste your website’s URL link in Google’s PageSpeed Insights tool, and you will establish your page speeds. If your website is slow, you must take appropriate website speed optimization measures to speed up your website.
Clear Calls to Action
A call to action (CTA) is a website prompt that instructs users to do specific actions. For instance, a directive or action phrase such as ‘Signup’ or ‘Buy Now’ is written to prompt users to take specific steps and usually takes a button or hyperlink. This may take the shape of a button (CTA button) or a web link for digital marketing since CTAs frequently form connections to a website where users can take further actions.
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The call to action is a crucial website feature that acts as a sign that allows users to know what to do next. The user may not know the steps to follow to buy a product or sign up for a newsletter without a clear CTA and will likely abandon the website without completing its work. A call to action clarifies to prospective customers the next step and helps to eliminate friction by pushing the client along the sales funnel. Multiple calls to action may also occur on a page if the user has many intended activities to perform.
It would be best if you did not rush to create a website without including the above-mentioned features. If you are not sure of what you are doing, you should consider hiring a professional web designer to do the task for you. The primary objective is to have a flawless website with value to both the 1webmaster and the website visitors.
Hello, My name is Shari & I am a writer for the ‘Outlook AppIns’ blog. I’m a CSIT graduate & I’ve been working in the IT industry for 3 years.