Hosting: What Host Provider is Best For Your Niche?

You’ve spent hours of time carefully deliberating over and crating every tiny element of your new business’ website; you may not think it, but choosing a hosting provider for your niche is just as important a consideration to make sure that your business, and your target audience, are being catered to in the best possible way.

Firstly, all providers should offer a reliable and secure service, so check plenty of reviews from customers online to determine how well the options you’re considering rank in this. If a website experiences regular downtime, this is bad for both your potential sales and your reputation. It’s also important to look for a host that has excellent customer service so that, in the event of a problem, you can contact someone to get things back up and running again fast. And, of course, you need to factor in both cost and scalability.

Below is a round-up of some of the best host providers on the market right now and why they might suit your niche.


This hosting provider is a great option for small businesses as it’s affordable and allows users to easily incorporate features such as shopping trolleys into their websites. As well as hosting, the service offers domain names, e-commerce, tools, and Windows hosting and to get cPanel web hosting easily.

MilesWeb offers three packages, so you can choose the one that best fits the needs of your business; their ‘Hatchling’ plan is designed for startups and allows a user to create a single website featuring one-click WordPress installs and unmetered bandwidth. Users are also provided with a free SSL certificate for their site so that visitors can be assured of its security credentials and fast & secure shared hosting.

1&1 by IONOS

If your business would benefit from fully managed WordPress shared hosting, then 1&1 could be the best choice for you. It offers a variety of hosting options, so you can select the most appropriate for your niche, and it features an automatic update process for WordPress core. Read a review of 1&1 here to find out more about this provider, including why it’s a great option for first-time webmasters and full information about the hosting options available.

Network speed optimization is one of the biggest things that 1&1 has going for it, with the company claiming that the page load times they can offer beat other market leaders in the field.

If you’re experienced in website building and require more advanced options, 1&1 caters for this, too: a VPS service is available and delivered through VMWare on dedicated SSD storage. Dedicated hosting and hardware are also an option if this would benefit your business.


Bluehost offers shared hosting, the facility to build online stores, and managed WordPress sites. As well as the range of features that this host has for you to choose from, it’s perfect for those who may need some help getting the marketing side of things operational: the provider offers new sign-ups a generous amount of free ad credits that can be used with Google, Bing or Twitter, which can be a great way to drive a quick profit and swiftly boost your brand’s visibility, for those who want their business to hit the ground running. Bluehost’s security provision is first-rate, too: even their most basic package provides three layers of spam protection, features to block IP addresses, and Cloudflare integration.

Buying a higher-tier hosting option unlocks domain privacy protection features and server backups; extra security add-ons are available, too, including SiteLock and Codeguard, to add extra layers of protection to your site.

Bluehost is an official WordPress host, and users get one free WordPress site transfer as part of their package, along with a full 30-day money-back guarantee.


This provider is an excellent choice for those wanting 24/7 support, daily backups, and the ability to choose server locations. Users can choose between shared, WordPress, WooCommerce, and Cloud hosting options and will be provided with unmetered bandwidth and an SSL certificate.

This platform is great for business email hosting and provides free daily backups. Rather than offering VPS, Siteground utilizes a cloud-based system that offers extremely high levels of security: the result is that a vulnerable or compromised system is not able to take down an entire network.

If you want a dedicated server for your business, then this is the hosting option for you; SiteGround supports over 500 apps, too, and provides site transfer if your business is already set up with a different provider.


As well as offering hosting and a website builder, Hostinger provides its clients with an email address, an SSL certificate, and 100GB bandwidth on its cheapest shared hosting package. For those new to web mastering, there are several helpful video tutorials to help you get started and a live chat facility on hand to assist whenever it’s required. 

Hostinger’s customer service is frequently cited as being second-to-none, and the team is on hand to help with all manner of process queries, including how to migrate a site from the US to a UK domain.

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