About a century ago, it would seem quite illogical to imagine that one could access gambling entertainment on the go. But thanks to the popularity of smartphones, this is already happening. And this is not just true in the casino but in other sectors, as people can now use these devices to do almost everything – from entertainment and paying bills to shopping online and so much more.
Undoubtedly, these devices have really changed how we live our lives. Reading on, you will discover how they are driving the popularity of the casino industry and why platforms like Jackpot City online casino are adjusting to align with their increased usage.
Taking advantage of an existing market
According to DataReportal – Global Digital Insights, about 96.3% of internet users across the world use mobile phones to go online. As if that’s not enough, these devices account for at least 56.8% of people’s internet time and about 63% of the world’s web traffic. In fact, there is a high chance that you could be using your phone to access this content.
And can you imagine that, according to Digital Silk, people will use more than 18 billion devices globally in 2025? This is more than double the world’s eight billion population, confirming how exceedingly popular these devices are expected to be. For a platform like Jackpot City online casino seeking to reach new markets, this is already a good place to get started.
By tailoring your platform for mobile usage, you increase the chances of being discovered by more players. Actually, that’s why more than 90% of businesses in the broader e-commerce sector have responsive designs – everyone wants to take advantage of this increased mobile usage.
Good enough, most consumers also expect seamless experiences while accessing websites through mobile devices. A recent Coolest Gadgets study claims that optimizing your website for mobile devices can attract up to 74% of people. Plus, 85% expect brands’ mobile platforms to work better than their desktop counterparts.
With such statistics in mind, operators like Jackpot City online casino are now focusing on the mobile-first approach to increase their relevance and reach as many mobile users as possible.
Convenience is king
Did you know that in some countries, 80% of online gambling activity happens on these devices? Think about the convenience of simply pulling out your phone, tapping an app and engaging in your favorite casino title. There is no need to wait until you reach a physical destination or even open a laptop – everything is just at your fingertips.
This convenience makes it easy for more people to seamlessly access gambling entertainment, driving the industry’s growth even further. With the ‘anytime, anywhere’ factor, players don’t have to plan to gamble. Surprisingly, Morgan Stanley has recently released a report claiming that 77% of consumers cite convenience as a critical factor when making purchase decisions.
According to the study, customers claim they can pay up to 5% more and even choose a product over another if it offers more convenience. No wonder platforms like Jackpot City online casino are using such statistics to their advantage. With their dedicated mobile apps and fully optimized sites, these platforms offer smooth gameplay, even on smaller screens.
Innovation in mobile gaming
Several decades ago, players could only participate in simple games like Tetris and Snake on their mobile devices. However, as innovation dominated the mobile industry, accessing more complex experiences became possible, especially after the advent of smartphones and app stores.
This continued growth provides good grounds for the casino industry’s further spread. Consider live dealer games, for instance. You can comfortably interact with a live dealer from any location without worrying about video quality or pinching or zooming the platform. It’s basically a Vegas vibe without the airfare.
Plus, it’s possible to replicate desktop experiences on these smaller devices – all thanks to their faster processors, high-resolution displays and better connectivity. So, even if you want to play a live roulette game at Jackpot City online casino, you won’t need to worry about the platform misbehaving on your smartphone.
And let’s not forget that you can now play online casino games on your phone without downloading the apps, which reduces the need for extensive storage.
What is our final word?
There is no denying the fact that smartphones have really changed how we live our lives. From the comfort of carrying a small-sized computer in your pocket to the convenience of accessing numerous services from anywhere, these devices have only made life better. And evidently, the casino industry has been taking advantage of them to increase its reach.
A good example is how many operators, including Jackpot City online casino, are implementing responsive designs to appeal to many mobile users. At a time when mobile phones account for more than 60% of the world’s internet traffic, you want to ensure your platform is as mobile-friendly as possible; otherwise, you risk losing a significant number of customers.
Gambling using mobile devices is also convenient. With just a simple tap on your smartphone, you will be good to go. Given that such convenience affects the purchase decisions of many customers, providing it can really help an industry advance, which is exactly what the casino industry is doing.
And as innovation continues to take center stage in the mobile industry, more operators may capitalize on it to reach even more people in the coming days.
