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Online shopping has drastically changed the retail industry. Nowadays, sellers don’t have to rent or buy retail space in shopping malls. Modern traders realize that most customers prefer to buy online and have the products delivered to their apartments. To meet consumers’ needs, most store owners create eCommerce websites and move their businesses online. But the competition for customers’ attention and trust doesn’t disappear in the virtual environment. Building a web store using any of top eCommerce website builders is only the beginning of the journey. You should find the right way to highlight the advantages of your business or products and avoid blending in with the crowd of mediocre online retailers. Here are several tricks to help your eCommerce website be distinct from competitors.
Send a Clear Message About Your Uniqueness
First of all, you should create a clear message, establish a strong brand identity, and tell your brand’s story to your existing and potential customers. Your business should clearly define what value you offer to consumers, what mission you carry out, and what vision you see. This message should be uncomplicated, easily understandable, and visibly demonstrated on your website. Do your products have peculiarities that distinguish them from similar products available in the market? Hold on to these features to attract customers’ attention.
Create Digital Content About Your Products and Services
Only a few years ago, people weren’t as digitized as today. When potential customers had questions regarding a product, they would call the seller or go to the store to receive answers. Nowadays, when people shop online, they want to be served the same way. Hence, it would be best to create instructional brochures and guides. An extensive FAQ section would help your customers find the information they need effortlessly. Besides text resources, many brands also create how-to videos. Tutorials, interviews, unpacking, and review videos help viewers decide whether to purchase the products or not.
Ensure Your Brand’s Presence on Social Media
Availability of an attractive eCommerce website will guarantee your online presence, but social media will position your brand as a leader among competitors. With over three billion users worldwide, social media is a force that shouldn’t be ignored. You should use it to engage with your customers and boost your brand’s visibility among potential ones. Encourage your buyers to leave reviews about your products. Listen to their complaints or suggestions, and improve your services.
If your eCommerce site is built on Magento, you can easily integrate it with social media. To do that, hire an agency providing Magento development services. By connecting your web store and social media accounts, you’ll never lose traffic.
Pay Attention to Visual Content
Can you imagine the Apple website with low-quality iPhone or MacBook images? Statistics show that high-quality visual content has a favorable impact on potential shoppers. Hence, the success of an eCommerce website directly depends on the quality of product images. Demo videos and the overall website design – text format, navigation, and color solutions also play a big role. You have 0.05 seconds to make a successful first impression and make the person click the “Buy Now” button. Fortunately, most eCommerce platforms like Magento provide hundreds of attractive and customizable templates for a great website design.
It seems like moving the business online is an easy process. But beating the competition and becoming the leader among the eCommerce websites of your industry requires effort, good strategy, and dedication. To stand out from the crowd of mediocre brands, you should define a clear and understandable message. Then, create engaging digital content, create social media accounts, and produce high-quality visual content.