The logo is a small but very important component of both large business and small business. Proper use of the logo allows you to significantly increase the popularity and brand awareness, which allows you to increase sales and increase the final profit.
The unsuccessful use of logos, or its absence, on the contrary, can negatively affect the activities and development of the brand. This factor may even lead to the closure of the company, as it will lose competition to more popular brands that have a recognizable logo.
You can develop a logo in the logo maker Turbologo in 5 minutes.
What is a logo
The logo is the face of the brand. It is presented in the form of an icon (symbol, picture, etc.) and is associated with a certain brand and its products by consumers. At the same time, the logo is placed on the company’s products, and also performs a number of functions that contribute to the development and popularization of the brand.
These functions include:
The logo is placed on various advertising surfaces (websites, business cards, printed products, banners, etc.), which contributes to brand awareness.
By placing the logo on the company’s products, the manufacturer protects its reputation, which may suffer when the buyer purchases copies of the product, the quality of which will be unsatisfactory.
The logo placed on the company’s products indicates the high quality of the goods, which is why in most cases buyers choose such products.
There are products that are visually difficult to distinguish. It is possible to distinguish them precisely due to the presence of a logotype. The buyer chooses a familiar brand, trusting his experience or advertising.
How to use a logo in business
Logos by Mahjabin Afrin
It is necessary to use the logo based on the functions performed by it. At the same time, it should be taken into account that when entering new markets (especially when starting a business in other countries), the logo may not correspond to the stove culture or language, which will damage the brand image. There are many examples when these features were not taken into account and the company lost the competition simply because of an unsuccessful product name or slogan.
To increase the popularity of the brand, it is necessary to place the logo on various platforms and surfaces, namely:
– Business cards, calendars, packages.
– On the Internet, both on the company’s website and on pages in social networks and various popular forums.
– In the city on various banners, facades of buildings, public transport, signs and so on.
At the same time, you can use quite non-standard methods, namely: a variety of stickers that will be placed on transport, billboards and other surfaces. The main thing is that they do not violate the rules established by law, violation of which can lead to monetary fines.
The logo should be placed not only on advertising surfaces, but also on the company’s products. If the brand has an office and employees who are in contact with consumers, then it is necessary to add various elements to the decor that will contain the company logo. The employees’ uniforms (their badges) must also contain the brand logo. It is also worth placing the logo on various souvenirs, envelopes, tableware, stationery and other items.
Based on the tasks that the logo performs, it must also be placed on the manufactured products. Most often, customers see the logo on the brand’s products (even if they do not purchase it, but simply browse the goods). This contributes to the popularity of the brand, while virtually eliminating the cost of advertising. The presence of a logo on the product indicates its quality and authenticity. It can be placed not on the product itself, but on:
– Product packaging,
– Individual elements of the product,
– Packaging material (tape, bags, labels, bags, etc.).
At the same time, it is necessary to use all possible types of advertising of the brand and its logo in order to increase its recognition and popularity. In order for it to be placed on various surfaces and stand out favorably from competitors, it is necessary to think through all possible aspects in advance, as well as choose the most successful color scheme.
One of the simplest and most successful options for selecting and creating an ideal logo is a logo designer, because you can create a lot of logo options in it (at the same time, you can do it absolutely for free, unlike various companies that are engaged in this type of activity). A variety of options will allow you to choose exactly the one that will look good in various advertisements and on various surfaces, which will contribute to further success during advertising campaigns.
Despite the fact that the logo is a fairly small element of the business, it performs a number of tasks on which the success and profit of the company depends. Proper use of the logo will significantly increase the brand’s sales, as well as its final profit. At the same time, an attractive and thoughtful logo will expand advertising opportunities and advertising platforms, which will only contribute to the growth of the popularity of the brand and its products.