Cold email marketing software is necessary if you want to succeed at it.
You can access new clients and establish relationships with your audience through cold email. Some platforms, however, will not deliver your email to the recipient directly. Other platforms are inconvenient.
As well as mentioning its pros and cons, we list the reasons why you should use cold email software, among other things.
What Cold Emails Are All About:
When cold emailing is done without prior communication with a sales lead, the email is considered cold. Direct contact with potential customers is possible with this outbound sales strategy.
It isn’t necessarily spam to send cold emails. Cold emailing is a legal and powerful way to get in touch with potential buyers, as long as you target prospects who truly want what you have to offer.
Sending cold emails at the right time and to the right people is usually more effective. Cold emailing tools are also useful when the process becomes repetitive.
The Definition of Cold Email Software
An email tool for cold emailing refers to a cold email software that enables bulk emailing. Some of these tools are geared toward email newsletters or cold emailings, while other features provide dashboards, integrated reporting, and email templates. In addition, you can use it for managing your emails and following up on follow ups.
If you want to contact a large number of people quickly, you need a cold email tool.
How Can Cold Email Software Help You?
You can choose from many different types of cold email software. A good cold email tool should include features such as personalization, deliverability assurance, and email customization.
We think A/B testing, email tracking, data analysis, automation options and CRM integrations are nice-to-haves.
Email marketing software for cold emails
You can use these tools to send cold emails:
Build contact lists and generate leads with our software
Finding and gathering leads is the first step in cold emailing. Check out the following platforms to help you with this.
The UpLead platform is a tool for generating leads. It is designed for connecting you with qualified prospects.
There are several options on this page, but UpLead guarantees its data to be 95% accurate.
Downloading emails allows you to get their validity checked in real-time. By doing so, you can be sure you won’t encounter any bounces from them when you send them email campaigns.
Leads are easy to find when you know what to look for. Look through our catalog of 46 million business contacts from around the world. Choose your ideal leads based on over 50 factors (such as your job title, industry, and location).
Using your email outreach efforts, download and add your list to your outreach efforts!
In addition to targeted emails, using UpLead also provides the right information that goes with them. You can learn more about people you are contacting by looking up their profiles. So once you receive a reply, you will know their name, what they’re looking for, and how to address them.
There are over 200 million contacts in Clearbit’s database from 20 million companies. To use the service, you fill out your persona details, and it will find the profiles matching your persona.
Moreover, Clearbit integrates well. In addition to Salesforce, Marketo and Segment, it integrates with other applications as well.
Data for Clearbit is sourced from over 250 sources, both public and private. Details are verified by the company. A high deliverability rate of 94% is expected according to them
- The data is extensive, although they do not guarantee the accuracy.
- Reviews are very positive about the support received from the team.
- You just need to input your information and you will receive your leads.
- It is necessary for the users to validate the data themselves before they can use it, due to inaccurate data.
- Poor depth of insight: The platform does not give you much information about their leads.
- Small companies may find this platform to be costly, while larger companies may find it to be insufficient.
The Lead 411
You can also buy leads from Lead411 using this tool. Leads can be filtered based on their professional background, and data can be found and downloaded in bulk.
A user can easily navigate the platform. The platform does, however, allow for emails to be sent directly from the platform, despite not offering any guarantees on the accuracy of the information.
- A very intuitive design makes the platform easy to use.
- Especially useful when targeting B2B leads: The data is excellent when targeting B2B leads.
- Email leads directly through the platform as you find them.
- Users complain that the information is outdated and mistakes have been reported. Accessibility isn’t guaranteed.
- There is limited data on non-English speaking leads outside North America.
- Integration with your CRM is unlikely to happen. Lead411 is unable to integrate with most CRMs.
Software for verifying emails
Using email verification software as opposed to UpLead ensures email delivery. There are several options available:
The ZERO bounce
By using Zero Bounce, you can ensure you are sending email to valid addresses, which increases delivery rates.
You can use it to check your database for invalid e-mail addresses and spam traps. Keep the emails that will not lead anywhere, thereby increasing delivery rates and decreasing expenses.
EverBounce is a platform that allows you to verify your emails in real time and clean your lists.
Using a database of 6 billion emails, NeverBounce validates email addresses. You improve your deliverability by removing invalid or outdated addresses.
When it comes to cold email outreach, choosing the right software is vital. Be sure that the tool you choose offers everything you need. All email campaigns, follow-ups, and the rest of your email outreach should be managed with an easy-to-use tool that fits within your budget.
Despite this, you should not forget that no cold email tool can compete with a well-written, compelling email.
If you are already an expert at cold email, you can try out the platforms above via their free trials before committing. You can then go over what they think. You will have tons of leads in no time if you choose the right method.
Hello, My name is Shari & I am a writer for the ‘Outlook AppIns’ blog. I’m a CSIT graduate & I’ve been working in the IT industry for 3 years.