Mobile phones are a part of everyone’s lives, and in today’s technology-filled world, you need to make sure that your brand has a user-friendly mobile app and not just a website. Mobile phones provide users with convenience, and if your website does not have a mobile app equivalent, you might not be reaching enough of your target audience.
Why You Need A User-Friendly Mobile App
There are so many benefits that you can bring to your brand by having a user-friendly mobile app.
People are always on their phones, so having an app installed on people’s mobile phones that they can access at any time will give you a significant advantage over your competition. Your app’s icon can remind people about your business and keep it relevant in their lives. Always being visible will help people associate your company with being reliable and trustworthy. This will positively benefit your brand and its reputation.
You Will Have A Marketing Channel To Users
With a mobile app, you can keep your users notified at all times using push notifications. This will let you update users about any new information that they may be interested in. Using push notifications will help you increase user engagement and help users remember your app and retain them by keeping them coming back.
Advantage Over Competition
You want to stand out from the competition and increase the number of people that interact and engage with your brand. Having a user-friendly mobile app will help you with this. If your match doesn’t have an app, it will get people coming to you for their needs.
How to Convert Your Website Into a User-Friendly Mobile App
You need to consider many questions and factors before you start converting your website into a mobile app. This part of the article will go over these considerations and help you easily get through this process.
Do You Need To Convert Your Website Into A Mobile App?
It would help if you were sure that your website should be converted into a mobile app. Some companies do not need a mobile app to support their brand, so creating one would waste time and money. If your website delivers the experience you want users to have and a mobile app can’t do that or can’t do it better, then you shouldn’t create one.
You can ask yourself the following questions to find out if you should convert your website into a mobile app.
- Is your website user-friendly on mobile phones?
- Does your website do everything a mobile app does?
- Does your competition have a mobile app?
- Are people visiting your website using their phones or a desktop?
Answering these questions can help you determine whether a mobile app would benefit your company and your brand. If the answer is yes, then you can proceed with this process.
What Should Your Mobile App Include?
You cannot just start developing your mobile app. It will help if you plan everything first, so you encounter the least amount of problems during the converting process. Having a thorough plan will help you determine how much time and money will be required to develop your app.
You need to know what features the mobile app should have and everything else that should be included once the mobile app is finished. If you need help narrowing down the features and identifying only what is necessary, it may be best to hire one of the top UX design companies.
Hiring The Right Mobile App Development Team
Unless you have experience converting websites into user-friendly mobile apps, you will need to hire an app design company to help you. You need to make sure that you take your time and choose the right company, as creating the wrong choice can make the process difficult and expensive.
Read Also: What is Test-Driven Development – Learn All About It
While there are many options to choose from when hiring a team or individual to convert your website into a mobile app, like hiring a freelancer instead of a dedicated company, all options have advantages and disadvantages. You need to make the right choice for your website and what you need.
Hiring A Freelancer
- Cheaper than hiring a company or agency to convert your website into a mobile app.
- You can find and hire experienced developers that are trustworthy and have an excellent reputation.
- You will need to dedicate time to looking into the freelancer’s previous work, skills, portfolio, and testimonials.
- There are fewer payment options, and the freelancer may want to get paid sooner than a company or a mobile app design agency.
- If you don’t have a contract with a freelancer, there is no guarantee that you’ll get the work you want.
Hiring An Agency
- Working with a team of experienced professionals
- A wide array of skills and experiences will be used to create your mobile app.
- Shorter development time.
- You will need to pay higher prices compared to a freelancer.
- The company may outsource your mobile app’s development.
You need to choose the right option for your mobile app and then work closely with the freelancer or app design company.
Testing Your Mobile App
Once your mobile app is developed, you will need to ensure it is systematically tested. This will help find any problems with the app that can then be removed. This needs to be done before the app is published in the App Store, and people can download and use it.
Your mobile app needs to make a great first impression, so don’t publish it until you are sure it is ready to be used.
Hello, My name is Shari & I am a writer for the ‘Outlook AppIns’ blog. I’m a CSIT graduate & I’ve been working in the IT industry for 3 years.