The caliber of your company’s website can play a key role in defining people’s perceptions of your company. There’s a myriad of competition out there, and you can expect that there are plenty of companies like yours vying to attract the same customers who you are. Getting the most from your website takes a lot of careful planning and smart oversight. Here are a few tips for creating a website that gets your company on people’s radar and supports your development initiatives.
Design Content That Boosts Search Engine Visibility
Expertly crafting the very best site of any company in your industry won’t ultimately offer you the benefits that it should if it doesn’t have conspicuous search visibility. If your greatest source of web traffic is derived from searches that include your company’s name, you’ve got a serious problem on your hands. The vast majority of people who would be interested in buying your products or services are interested in those products and services, not your company. You need to implement a Search Engine Optimization strategy that’s going to generate high visibility on search results.
Build material into your site that incorporates keywords that your target customer base would be searching for, but do it in a meaningful way. Don’t just tack a string of keywords onto the bottom of your homepage. That looks hinky and unprofessional to say the least. Feature thoughtful content that places keywords into headings and repeats them several times.
Utilize Third-Party Sites To Get Traffic
Putting information about your business on a variety of websites upscales your overall presence on the internet. When numerous sites with a high volume of traffic feature links leading to your site, search engines’ algorithms will place your site higher on search results.
White hat link building tactics enhance SEO performance, and they can also attract the visitors who are most likely receptive to what you can offer them directly from third-party sites. Links to your site that are featured in content covering trending topics as well as articles that would hold interest for your key demographics. For example, companies that sell health wellness products could capture more traffic by getting links to their product pages in articles in health-focused publications. Likewise, business-to-business enterprises could bolster their traffic by getting links to their blog or pages describing their services on trade journals geared towards the industries that they cater to.
Profile Your Business on Popular Directories
When people are running queries to find something that they need to buy, the first search results that they see might be directories of businesses. This is especially true for businesses that provide specialized services such as accounting firms, law firms, or contracting companies. While it’s slightly less important for traditional retailers or e-commerce companies, it’s certainly still relevant to them.
In essence, you need your business’ details on every directory where people are going to find your competitors’ businesses. Failing to provide current and compelling information about your company on popular directories is a glaring oversight that could cause you to lose out to competitors on a consistent basis.
Make sure that all of the basic info about your company such as your phone number, address, and social media accounts are all current and accurate. Having these general stats in multiple places produces better search rankings. It reinforces the accuracy and relevance of information in search processes. Remember that even minor variations can undermine this goal, so strive for total uniformity.
Write Content That Educates Your Audience
Creating content that educates your core demographics about issues that are meaningful to them is a great way to attract attention. People who are trying to look up information about how to resolve a problem can find an informative article or blog that underscores a solution that you can offer them. Informative content also boosts your company’s credibility and showcases your professional know-how.
Lastly, be sure to monitor where your site traffic is coming from. Identifying the tactics are working will help you form a winning playbook for getting a healthy, consistent volume of site visits.
