Best Ways To Make Great Marketing Videos can be a fun learning process. Whilst you do have to consider technical factors, such as format, post-production editing, and marketing, there is a lot of room for creativity. Producing an engaging video that customers will be drawn to isn’t as easy as you may think. Spouting information about your company in front of a pretty and colorful backdrop, throwing confetti in the air whilst your business theme song plays in the background may not cut it if you want to grow your brand.
How To Make Great Marketing Videos
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Making sure your videos are professional, authentic, and insightful will ensure people rave about your business or laugh at the low-quality and cliché attempt at marketing.
1 Use The Best Tools
Video content marketing can seem like a convenient, low-cost option, but using the correct tools and software can result in high-quality content. There is no point in planning out an entire video if pre- and post-production fail to meet the standard that viewers are looking for.
People are more likely to watch a video filmed from a quality lens, with someone’s finger sticking out in front of the camera. People are drawn to quality content, and in order for your brand to be represented in the best way, you’ll need the best tools. For instance, researching to find a reputable video maker for iOS, Android and web might be a good first step.
2 Choose The Right Subject
Attractive, charismatic, articulate, and bubbly individuals are some of the most popular people in the world. They are drawn to people who have a positive attitude and are passionate about what they are sharing with the world. If you can find someone who represents you well and has these qualities, you will most likely not regret it.
People who know about filmmaking and marketing can direct and write the script if the subject is not used to being on film. If the subject is uncomfortable with being on camera, the audience may lose engagement.
3 Come Up With A Clear And Concise Script
Welcome to our company! Our mission is to provide the best possible service to our customers. We take pride in our reputation for quality and dependability. We strive to be an efficient and cost-effective company, always looking for ways to improve our performance. We are committed to providing our customers with the highest quality products and services available. Thank you for considering our company as your go-to source for all your automotive needs. We look forward to serving you in the future.
To create a marketing video that is both effective and unique, consider the following tips. By approaching the script in a unique way and ensuring that the topics covered are interesting and valid, you will boost your success rate. Instead of creating a video that dozens of other companies have used or replicated, be original and bring your company’s flare to the forefront. As explored above, adopting a personal approach is another key factor. Writing an informative outline with no room for ad lib or sincerity may risk resulting in a bland video that no one would watch past ten seconds.
4 Ensure Diversity
Video content is an important part of keeping your website visitors engaged. By posting short videos that continue on from the last, you are increasing your viewership and chances of people staying on your site. Additionally, posting videos on not only your website but also social media and other platforms will increase your viewership. Variety is key in making sure that your online visitors stay engaged, so post a few different types of videos to keep them coming back.
Other video types you may want to consider include
- Branding
- How-to’s
- Tutorials
- Product showcasing
- Personalized
- Responding to customers
- Customer testimonials
- Animations
- Webinars
This video marketing strategy is effective because customers are more likely to respond well to the experiences and recommendations of those who have already invested in your brand, rather than from someone simply telling them to. As explored above, if you present these testimonials in an engaging, creative way—whether through an interview or cinematic format—your video will most likely draw more people in.
5 Showcase Your Values
Brand Values: An effective marketing tool, raising awareness to an important social or environmental cause, for example, may allow customers to feel motivated to look further into your cause in order to contribute to these wider problems and/or campaigns. Knowing that a business is socially or environmentally aware, or customer-minded instead of self-indulged and greedy boosts their appeal.
Conclusion
Personalization, creativity, and diversity are key concepts when creating a great video. People are more likely to flock to your website if your content offerings vary, from brand information to customer testimonials to animations. The more vibrant and charismatic your video subject is, the more likely you are to attract more viewers and, as a result, more website traffic. Additionally, filming in different formats, representing your company’s values, and writing scripts that not only provide clear and concise information but also allow the customer to relate and feel enlightened, are key ways to create a powerful marketing video that will surely create an impact and leave a lasting impression.
Hello, My name is Shari & I am a writer for the ‘Outlook AppIns’ blog. I’m a CSIT graduate & I’ve been working in the IT industry for 3 years.