Voiceover, their need, and usage are expanding rapidly throughout industries. Professionals are looking for effective and budget friendly tools to help churn quality content in the least amount of time.
On several e-commerce websites like Shopify, product demos are rapidly increasing. According to HubSpot’s 2020 Marketing Statistics, video is the number one content type used by marketers to sell their products and services. The statistics also highlighted that 73% more visitors who watch product videos will make a purchase.
These data points make it clear as to why your business should be creating product demo videos if not already. It is vital to find the balance between video and audio in product demo productions. The video quality cannot be compromised but, imagine a video with no audio at all, do you think it would be as effective as one with audio? This is where realistic AI voices come into the picture.
There are many apps found in the market as of now but it is also crucial to learn the most effective and efficient ways of producing content; this also includes keeping your eye out for some common mistakes that could bring down the quality and credibility of your content.
In this listicle, we are going to look at five of the most commonly made mistakes while recording voice overs for product demos.
Using the wrong tone or brand voice
A product or service is a representation of what the company stands for. As per the values, beliefs, and target audience, the company chooses a brand voice that the audience can resonate with. Every content piece from the company must have the same brand voice.
One of the widely made voiceover mistakes is to ignore the business’s brand voice. This can cause a loss of brand credibility and the audience’s trust in your company.
Lack of Clarity
Product demos are short promotional videos demonstrating the uses of a product with the hope of convincing prospective customers to make a purchase. These videos should be precise and clear, avoiding all sorts of unnecessary information. The voiceover scripts of product demos should be well articulated and to the point. The average attention span of humans is nothing more than 8-12 seconds hence, it is important to concentrate on the key message and convey it in a shorter span. We also urge you to avoid using a lot of jargon as this can be confusing to the audience.
Concerning the previous point of clarity and precision, it is also important to ensure that the product demo voiceover is clean. Background noise can make an audio unprofessional and also distracting. With the correct choice of text-to-speech website or tool, you should be able to easily remove the background noise and go ahead with your product demo. Murf’s online text-to-speech tool lets you edit background noises and clean pre-recorded voice overs. This can come in handy if you need to use audio from the video recording.
If you plan to produce large volumes of content then an online tool is your best choice for efficient outputs. However, it is vital to ensure that your content does not sound too robotic to the listeners. A robotic voice can bring down the quality of your voiceover and also fail at connecting with your audience. This can be curbed by choosing the right voices that complement your brand and by ensuring that elements such as pitch, pauses and emphasis are correctly utilized. Robotic voices are easy to detect when they seem to have no or the least human touch to them. However, an AI text-to-speech tool can help improve and enhance your audio outputs.
There are many realistic text-to-speech tools available in the market. But, even after investing in premium plans and tools your final output may not relate to the customers and assure retention if you do not identify and rectify the errors.