As marketing evolves in today’s fast-changing business world, you need every possible advantage to keep your company ahead of the competition. While many companies believe sending a basic email is the way to reach their existing customers and possibly new ones, smart companies are taking a closer look at multimedia messaging and how an MMS Api service can be of great benefit. If you’re looking for smart and innovative marketing solutions, here’s all you need to know.
Showcasing Your Company’s Products and Services
When you send an email to a current or prospective customer, there is a greater and greater chance it will never be opened and read. In fact, research has suggested that fewer than one in five emails are actually opened and read by their recipients. However, the open and read rate soars to more than 95 percent when it comes to text messaging. Thus, it makes more sense to use a multimedia messaging service since this lets you showcase your company’s services and products in a manner that will virtually guarantee customers will take notice.
No Special Software
Suppose your company relies more and more on traditional online marketing methods. In that case, one problem you are likely to encounter along the way is the need to constantly purchase updated software, which can begin to add up to a significant expense over a period of time. However, the same cannot be said for using an MMS Api service. One of the most advantageous benefits of MMS providers is that you only need basic texting software and your customer database. This allows you to send text messages to thousands of customers with only the click of a mouse, and also lets you do so to customers who have the most sophisticated of smartphones or phones that are still very basic.
Using Pictures and Videos to Create a Story
While it’s true your customers will always remember marketing messages that are bright and innovative, they will also remember ones that are dull and offer them little to show for taking their time to read your message, if they bother to read it at all. Rather than have your customer messaging fall into the dull category, you can use the power of MMS to create a story for your company and its products and services through the use of innovative pictures and videos. Along with using testimonials from satisfied customers, pictures and videos within text messaging give you greater flexibility to show your customers exactly why they need your products or services and the advantages that will come their way by choosing your company over other options.
Going Viral for the Right Reasons
Time after time, you hear of videos that go viral and spread like wildfire across the internet, giving those behind the videos instant popularity and recognition beyond their wildest dreams. MMS is very easy to share, increasing the chances your customers will open it, read it, like it, and choose to share it with their friends, who may in turn decide to do the same. Before you know it, what started out as a text message that was meant for only a few hundred or perhaps thousands of customers will be viewed by millions. Not only will this increase your chances of making more sales and bigger profits, but it will also give your company recognition that will exceed anything a traditional marketing campaign can produce.
Since people are regularly bombarded by more and more marketing messaging on a daily basis, you need to be careful about making sure customers and potential leads do not see your marketing efforts as being too intrusive. Even the best story about your products or services may produce poor results when this happens. Fortunately, people view text messaging as non-intrusive, meaning that even when they are on the go and busy with other things, they can still quickly open and read your text message.
Once you begin to leverage the numerous benefits offered by an MMS Api service, smart solutions and bigger profits will soon follow. In no time at all, your multimedia messaging efforts will have your company sailing past the competition and laying the groundwork for decades of success.