SMS marketing is an effective tool for communicating with customers or clients, not to mention between employees and departments. There are several advantages to using it, but you might be hesitant about trying it if you think you’re not tech-savvy.
Thankfully, SMS messages are easy to use and a powerful marketing tool fit for all types and sizes of businesses. So, dive in and explain why SMS alerts are so helpful.
SMS is Cost-effective
SMS alerts are cost-effective, given that the only costs you have to pay are those set by the text message service you choose. Other forms of marketing can be exponentially more expensive than SMS text messages, and they do not always yield results that are on par with those from using SMS alerts. So whether your business is on a budget or just looking for a good deal on effective marketing, SMS text messaging can be ideal.
You will be able to shop around for different plans that come at various price points. You can pick the one that works best for you and conveniently do so whenever you need to switch.
Messages Have High Open Rates
SMS messages have high open rates compared to emails. Within 15 minutes of delivery, you can get a 97% read rate. What’s more, there is a good ROI on about 45% of mobile-based marketing campaigns. Given that there is a relatively affordable price tag, SMS messages offer a lot of value for businesses.
On top of this, SMS messages have a heightened degree of deliverability. Every cell phone out there can natively send and receive SMS text messages, so you can reach people who don’t own a smartphone or have a data plan or Internet connectivity.
SMS is Convenient
SMS messaging is convenient for businesses to use among teams and with their clients or customers. Your customers or clients probably put a high value on convenience and ease of use. This is part of why SMS text alerts can get quicker and higher response rates than app notifications or emails.
Consumers are looking to connect with businesses like they connect with all their friends and family. SMS messaging has a familiar feel, making consumers feel more comfortable connecting with businesses. For a business of any type and size, SMS messaging can help you stay connected with your consumer base in a simple and convenient way.
Brief and Concise Messages
The messages you send out will not be wordy walls of text, which is a drawback to email campaigns. Instead, with a 160-character limit, you can deliver clear and concise texts to your consumers, who can quickly peruse them at work, at home, or on the go. You can get your point across without much time spent by you or the consumer.
Consumers will almost always have their phones somewhere close by, so they can swiftly check their notifications and respond at will.
Easily Integrates With Other Methods of Communication
SMS text messaging can be integrated across a range of communication platforms in order to promote the word about your campaigns. You can include a link to a survey you would like for your consumers to take, a special promotional code, or a website link or link to a mobile app you would like your consumers to download.
You can even send an SMS text message as a reminder for consumers to check their emails or other forms of communication you have open with them. It spurs them into action and helps them know that your company highly values their input and businessy.
Society is well into what has come to be known as the Digital Era. Businesses are practically expected to keep up with the times and avoid losing customers and clients. One way to enhance connectivity and communication with consumers is to use SMS text messages. Not only are these methods of communication cost-effective and convenient for you, but they also make your consumers feel more comfortable connecting with you. So give SMS text messaging a try for your business today and see what kind of a difference it makes for you and your consumers.
