Nothing is as annoying as clicking onto a mobile website and finding it pretty much impossible to navigate on the phone. Just a few years ago, this was pretty much the norm – very few businesses were bothering to make their websites mobile phone friendly. These days, though, it’s just not a good idea to still have a bad mobile page.
The fact of the matter is that most consumers have changed their buying habits a lot. Most of us are just spending a lot more time on our phones in general, right? So, it stands to reason that this includes when we’re looking to splurge a bit.
Businesses have to adapt to this, or risk being left in the dust by their competitors. There’s some explanation of that here, https://developer.mozilla.org/en-US/docs/Web/Guide/Mobile, if you’re wondering why things have changed so drastically in the last decade. More importantly, though, there are ways to improve the overall usability of our mobile pages. If you’d like to learn more, be sure to stick around.
User Experience is Key to Conversions
In this context, a “conversion” is when a customer completes a desired action on the website that they’re visiting. Naturally, that could take shape in a few ways, depending on the business in question. Some examples are to make a purchase or sign up for a newsletter or other type of e-mail list.
When you get a customer’s email, after all, that’s a “lead.” In sales, that’s a pretty big deal. Unfortunately, getting these results can be tricky when the consumers aren’t on their desktops to look at the website. Pop-ups won’t look the same travelling between two different virtual mediums, for instance, which is why it’s important to consider the experience of browsers on their phone as well.
User interface, otherwise known as “UI” is the key here. There are mobile UI UX design services that you can take advantage of it you’re not an expert with web design, which…most of us aren’t, really. Even if you are, business owners have enough on their plates. Delegating can take a lot of stress off of your own shoulders and produce better results as well.
Even if it seems kind of minor, that’s really not the case here. Ensuring that your users have an optimal experience no matter how they access your site – be that on a computer, a tablet, or their phone – will improve your conversions. This is well documented at this point, statistically speaking, so don’t brush it aside.
What Does an Effective Interface Look Like?
So – the fact that user interface is a big deal has been established. What are some steps to move forward with, then? How can we optimize that experience for customers so that they are more likely to join that e-mail list or purchase that product? There are a few options, and most likely, you’ll be employing several of them as you refine your site.
For example, something like responsive web design might be helpful. You can learn about it on this page. If you’re working with a consultant, it may be something to bring up during the initial conversations with them to ensure that they know what you’re looking for out of the partnership.
Really, all that “responsive” design means is that users are able to navigate through a website with ease, and that anything that they click or tap on responds to the motion. Simple, right? Employing widgets is one way to do this, although they should certainly be labelled properly and be differentiated enough from other buttons so that they’re not in the way.
Try not to clutter the UI too much, as well. While it might seem better to give more options or information than less, that isn’t always the case. Customers know what they want to see, so you don’t have to overload them all at once. Instead, provide options for navigating the space so that they can find what they’re looking for on their own.
It’s a delicate balancing game, though. You don’t want to give too little info or too much. Again, though, that’s where an external marketing expert might be able to help. Generally speaking, they’re well-trained professionals who can help to figure out that balance for your specific company page.
All of this is to say that as we progress further into the digital age, conscientious web design is becoming more and more important. The user experience on mobile might have been something to brush aside ten years ago, but that’s far from the case right now. It should be prioritized just as much as, if not more than, the traditional desktop experience.
However you decide to make your site more appealing is up to you, of course, but there can almost always be improvements made.
