Ecommerce PPC Management: Free Tools to Optimize Your Ads

Ecommerce PPC Management, Optimizing for the search engine involves several aspects. For any business that is looking to gain new customers online, Google is a sure way of getting noticed.

For PPC campaigns, the best place is Google Ads, especially if you are running an eCommerce website. Now, any website that buys or sells products or services over the internet is considered an eCommerce website.

At present, there are billions of eCommerce customers globally, which is why the competition has never been so severe.

The best way to gain an edge over your competitors is to crack the Google Ads game through your PPC campaigns. Running ads on search engines can help you reach your target audience, expand your customer base, and increase traffic and conversions on your website.

PPC management

Any PPC agency would tell you that the more you run ad campaigns, the lower your cost per click would be. Once you are set here, you just need to target the right keywords for your products and relevant searches. However, this is easier said than done.

Since PPC campaigns are tough to manage manually and require a long-term effort, there are several useful tools on the internet that can help you manage your campaigns. Here, we will tell you about 8 best free tools that can manage your ads.

But before that, let’s understand what PPC is and how you can use it efficiently for greater benefits.

PPC Management

PPC or pay-per-click is a digital marketing strategy in which you run ads on a platform and only pay when people click on your ad. You need to pay a decided amount for each click. This is a popular advertising technique as it only requires payment when people take action based on the ad.

PPC management refers to the process of managing and conducting all operations related to a company’s PPC ad expenditure. It works towards employing useful strategies that lead to maximum conversions while paying a minimal amount. The goal of PPC management depends on the company and the ad it is running.

Benefits of PPC

PPC campaigns benefit your business in various ways, ultimately increasing traffic flow and conversions on your website.

  • It gives immediate results that can be tracked and analyzed.
  • And It is not dependent on search engine algorithms.
  • It increases brand recognition and generates leads.
  • Also It targets customers to take real-time action based on the ad.
  • It leads to higher ROI for your business.
  • And It helps with local SEO by targeting people in geographical vicinity.
  • It helps in optimizing and retargeting SEO strategies.

Now that you know how important PPC is for your business, let us look at the 8 best PPC management tools that are available for free on the internet.

Free Tools to Optimize PPC Ads

Keyword Planner

Google has a host of tools that can help with PPC campaigns. One of them is Google Keyword Planner. This tool generates keywords, provides traffic estimates for each keyword, and displays how much other advertisers are bidding on them. Thus, you can easily determine the average cost of each click.

It also gives an idea of which keywords will work best for your campaign, along with alternate and long-tail variants of your targeted keywords, that are used in similar search queries. This tool is free and does not need an Adwords account. 

Another extremely useful tool by Google is Google Trends, which works perfectly for PPC management. It lets you compare the popularity of keywords using graphs. Here, you can check how each keyword has performed over time and how many people are still searching for them on Google.

Google Trends

This helps to figure out the potential of your targeted keywords, based on the volume of search queries across regions and languages. Using this tool, you can choose which keywords to use for your ad campaign and get an estimate of how it will fare.


SEMrush is an all-in-one SEO platform for websites that comes in both paid and free versions. It has over 50 products and services that can help with all digital marketing strategies. For PPC, SEMrush offers solutions that let you target keywords, optimize your campaign, and manage it from a single platform.

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Its Keyword Magic Tool gives you a list of all popular keywords for specific geographical locations, as well as updated keyword data based on market performance. It also offers innovative content ideas that can boost the effectiveness of your PPC campaign. 


Pulse Solutions offer PPC management services that enable you to run targeted advertising campaigns for potential customers. Its services are customized for each company, based on its customer base and product to be sold. Overall, it provides a holistic PPC solution within your budget.

Pulse lets you run PPC ads on platforms like Google, Bing, Facebook, Amazon, and LinkedIn. It also offers services such as ad remarketing, video ad management, shopping ads, and regular PPC audits. With Pulse, you can reach your target audience on the right platform at the right time.

Google Ads Editor

One of the simplest and most effective tools for eCommerce PPC management is Google Ads Editor. It is a free application that can be downloaded on your computer to manage your Google Ads campaigns. You can use it with one or more accounts and access its features both online and offline.

This is especially helpful for running multiple ad campaigns at the same time. It lets you change your campaign info at one place, which is then reflected in all required campaigns on Google Ads. It also lets you set up shopping campaigns, add and delete campaigns, as well as manage ad groups and keyword information. 


This free tool lets you test your ads and website functions before running a PPC campaign. It enables alpha and beta testing on your landing pages, CTA areas, messaging, and ads. By identifying which ads work better, it increases conversions without you having to spend extra money on underperforming ads.


Optimizely’s dynamic product ads let you change your marketing campaigns through automated updates. You can control the whole PPC strategy by making changes at a particular place and viewing whether it works. It also lets you test multiple ads groups to find out what converts better. 


Adzooma offers PPC software and marketing automation for all websites, including eCommerce platforms. It is a free-for-all platform, with no registration or payment details required. Using this tool, you can optimize your ad campaigns on Google, Facebook, and Bing. 

Adzooma’s features cover all aspects of PPC with its user-friendly application and automated management platform. You can improve quality scores, conversion rates, and ROI using this tool, irrespective of how big or small your company is. The best part is, you retain control over the entire campaign without being bothered by its specifics.


Wordtune takes care of the content aspect of your PPC campaign. It is an AI-driven solution for writing better and clearer ads that generate real-time responses. It works in an easy way; you simply have to write what you intend and the tool rephrases and polishes the content to make it more informative and engaging.

Wordtune works in real-time to provide content ideas that can translate into high-performing ads and other content. Ecommerce PPC Management It simply improves the tone, wording, and flow of your text without compromising on your brand voice or message.


Online marketing experts will tell you that PPC is a great strategy to boost up your eCommerce business. Through the above tools and platforms, you can manage all aspects of your ad campaign, Ecommerce PPC Management without having to personally engage time or resources for marketing. And on top of that, all these tools come in free versions that provide enough features to keep your campaign soaring.

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