Some fonts are more comfortable and creative, whereas others are more formal and guarded. Choosing the incorrect typeface can radically alter the identity of your brand, giving people a different perception of your organization. It is critical to select a font that complements your brand. You want to ensure that consumers have a positive impression of your company. Before you can select a font, you must first grasp the many font categories. While there are several subcategories, such as font, display, and roman, the two most important are serif and sans serif. Let us discuss these free fonts.
Serif vs Sans Serif Fonts Differences and Usage Features:
Understanding the distinctions between these two groups can assist you in determining which is best for you. Fortunately, distinguishing between the two is rather simple.
A serif is an ornamental stroke that completes the end of a letter stem (also known as the “foot” of the letters).
A serif font, on the other hand, features serifs, whereas a sans serif font does not (thus the “sans”). Isn’t it simple? Take note of the difference in the following example.
The serif font on the right is more ornamental and has serifs protruding from the ends, whilst the sans serif font on the left has neat and accurate ends.
Both of these styles have distinct personalities and convey quite different meanings. That’s why it’s critical to understand each style and select a font that corresponds to the word you want your business to convey.
Serif Fonts Speak of Heritage, Establishment, and Trustworthiness:
Serif typefaces have a long history, dating back to the 18th century when stonemasons carved letters into rock. Serif typefaces are commonly used in print newspapers, periodicals, and books. As a result, serif fonts are perceived as more classic and sophisticated and are utilized by businesses who want to radiate these characteristics.
Sans Serif Fonts Exude Modernity, Approachability, and Cleanliness
Sans serif fonts, on the other hand, convey very distinct messages. While serif fonts provide a strong emphasis on tradition and history, sans serif fonts emphasize simplicity and the sensation of being current. Serif typefaces are distinguished by the absence of serifs and the use of plain, crisp lines that are the same width everywhere.
Many web designers favor sans serif fonts for on-screen use because of their clear, crisp lines. Clean lines and crisp edges can be seen more plainly on a screen, increasing legibility for consumers.
Several individuals believe that serif fonts are better for reading text at small sizes in printed copy (such as books or papers), but sans-serif fonts are easier to read in social media. Over the years, advances in retina displays and graphic densities have greatly improved most digital font legibility, making most people’s views a matter of personal choice and convenience.
Serifs are decorative lines that extend off the edge of a letterform. Serif types have ornamental strokes, but sans-serif fonts do not have those decorative strokes. Times New Roman, Garamond, and Georgia are examples of common serif types. Arial, Futura, and Helvetica are examples of popular sans-serif fonts.
How to Choose the Right Font
Whether you use a serif or sans-serif font depends on your platform and message. However, there are a few general rules to follow when deciding between serif and sans-serif fonts.
Consider the following examples
Examine similar works to see what typefaces they use and how simple or difficult they are to read. Take notes on how long parts with a specific font affect the eyes above or below others, or how changing colors can affect the legibility of your text.
To begin, select a few fonts:
While narrowing down your options is useful, always keep a few extra font variations on hand. You might appreciate the look of a certain font in 12-point size, but it will not have the same effect when inflated or reduced down. Compare the fonts separately and also side by side, remembering what you like about each.
Think about the stylistic structure:
A typographic layout describes how letterforms are presented and where they engage the viewer’s attention. Considering how your font choices will look together if you’re trying to decide on a few typefaces for a project.
You’ll be overwhelmed with choice when it comes to typestyles and font families in Easil and our Easil themes. Take advantage of it and utilize this post to help you assess whether a Serif or Sans-serif font… or both… will be most successful for you.
In general, your message should be clear and succinct. Sans-serif fonts are ideal for headings and short text when clarity and legibility are essential. Serif fonts are ideal for larger chunks of printed text, such as on a flyer.