Out-of-home, or OOH, media is one of the most powerful ways to make your brand stand out from the crowd and get attention. This kind of marketing has been around for a long time, and one of the reasons that it’s still being used is that it simply works. OOH marketing is diverse, can work with a variety of different budgets, and brings a sense of validity to brands, along with expanding awareness.
One of the best things about choosing out-of-home media for your next marketing campaign is that it’s widely accessible throughout all 50 of the United States. Each state is unique, and when it comes to planning out a marketing campaign there are a lot of factors to consider. If you have been thinking about using OOH media in Illinois, here is everything you need to know!
What Exactly is OOH Media?
Planning a marketing campaign takes a lot of work. There are logistics, analytics, and budgets to take seriously, and there will always be some element of risk. In an ideal situation, you would mitigate the risk of wasting resources by using media and methods that have proven to give solid, dependable results. This is one of the reasons why OOH media, even though it’s nothing new, is still a valuable choice for brands wanting to expand their exposure, and solidify their validity.
Understanding exactly what OOH media is and what it can bring to the table is the first step of the process. This form of marketing has a wide variety of media options, and there are different strategies that you can use in OOH media to spread a message. In a nutshell, OOH media stands for out-of-home media, and it represents a wide plethora of outdoor advertisements.
The core concept behind OOH media is mass exposure with little to no maintenance. The most famous example of this is the billboard. These are the most popular media options because they have the widest area of effect. An Illinois billboard has the potential to passively reach hundreds, thousands, or even millions of potential customers with a message.
What Options Do You Have?
To plan out an effective marketing campaign, you have to put all of your options on the table. While the billboard is the most famous example of OOH media, it’s only one of several media types. Each kind of OOH media serves a particular kind of purpose, and they all have their unique pros and cons.
As has already been said, the billboard is one of the most popular because it provides the widest impact and the most exposure. Other options for OOH media in Illinois would be to include street furniture, transit advertisements, and wallscape advertisement. All of these advertisements will have certain key elements in common. They will all be placed in a strategic position to garner attention. Billboards that are typically along busy highways, streets, and even over large parking lots, or in busy downtown locations, millions of people can be reached both day and night. While OOH media options like street furniture, may not reap as many views, they may have the ability to be more directed and impact a target audience.
What You Need to Know About Illinois
Illinois is a beautiful state located in the centeral midwest that is most known for its largest city, Chicago. Even though Springfield Illinois is the capital, and the state itself shares close proximity with Missouri’s St. Louis, being just across the Mississippi river, Chicago is its most famous location. The majority of the state is composed of rural communities, and farming and agriculture are some of the bigger fields of business. Corn in particular is a leading crop that Illinois offers.
There is a total population of 12,741,080 people that populates an area of roughly 55,514 square miles. That means that per square mile in Illinois there are 229.5 people. On average, people in Illinois spend 29.4 minutes a day traveling to work, which makes choosing OOH media a great option.
Factors to Keep in Mind
When it comes to planning out your OOH marketing campaign, you have to be aware of demographics and population sizes. As you might have expected, the population will greatly affect the cost of a marketing campaign. The higher the population, the more circulation a particular advertisement can be exposed to, and the higher the premium. A billboard outside of Chicago on a busy highway will be more expensive than one in a rural city with a population below 20,000.
Whether you are targeting rural clientele or looking for mass exposure in populated locations like Chicago, Springfield, or areas east of St. Louis, OOH media is a great tool. These are some of the most important factors to take into consideration, and facts to know when planning out your marketing campaign for Illinois.