Are you a digital marketing enthusiast looking forward to diving into the field? Let me tell you that it is one of the wisest choices that you can make. The digital marketing domain is booming like never before and is expected to grow multifold. Did you know that the digital marketing domain is expected to reach $182.21 billion by 2028? With the industry doing exponentially well, starting a career in digital marketing can be one of the best decisions you can make. This blog will guide you on how to start a career in digital marketing.
Digital marketers and their demand
With the digital revolution that is happening now, almost every business and brand have come online.
As of November 2021, almost 20 lakh jobs are available in the digital marketing industry. The job opportunities are expected to grow greatly, and by 2025 there might be a 27% boost in digital marketing jobs.
It’s no surprise that digital marketing is the most sought-after job domain in today’s times, with all businesses looking to increase their brand visibility and revenue.
Digital marketers might work for agencies that provide services to a variety of brands, or they can work for a company that has its own in-house marketing team.
If you are looking forward to starting a career in Digital Marketing, you first need to know about the nature of the field and the various subdomains in Digital Marketing.
- Content and Copy Writers: Be it a blog post, a social media post, or an ad copy, content writers and copywriters are of great need to provide selling content.
- SEO Specialists: SEO executives are involved in ensuring that the website drives traffic and has the ability to rank organically.
- Digital Marketing Specialists:
They are involved in the budget allotment and running advertisements for brands on digital media platforms. They are also responsible for generating leads, conversions, and sales.
- Graphic designers:
Graphic designers contribute to creating creatives, animations, designs and image layouts.
- Web designers/ Web developers: Web developers are involved in building, maintaining and working on the functionality of the websites.
- UI and UX Designers: They are responsible for creating user interfaces and designs on websites.
- Social Media Marketers/ executives: Social media marketing is booming like never. Social media marketers are in charge of managing the end-to-end social media activities of brands.
Digital marketers who would like to work independently can opt for freelancing. Freelancing comes with the need to know how to generate leads. Freelancers can generate leads internationally as well, and this will give them an opportunity and exposure to working with diverse people. LinkedIn, Fiver,and Upwork are few of the best platforms to find freelancing gigs and projects. There are many more.
How do you kickstart a career in digital marketing?
- Get to know the basics of digital marketing
Digital Marketing is a broad field, and there are many subdomains. Right from content marketing to ads campaigns, you need to know the basics of all the subdomains. Research the field well and know all the basics of them. A strong understanding of the fundamentals is the first step to a successful career in digital marketing.
- Pick a domain that interests you
Once you get to know about different digital marketing domains, you will know which is of your interest. Pick a domain you like or which interests you and specialize in that domain. Be it search engine marketing, social media marketing or content writing, you gain in-depth expertise in the field. Digital marketing agencies hire people based on.
- Improve your soft skills
Soft skills are the essential skills to work in the digital marketing field or be it any field. Communication skills, Teamwork, Time management, and leadership skills are a few of the things you need to develop to work in the digital marketing field. Communication skills and teamwork are essential skills in digital marketing as they are the basis for how you get your work done. Ideas need to be communicated effectively, and employees need to work in a team to provide great work.
- Gain certification in digital marketing
Although there is no basic requirement or qualification for getting into digital marketing, doing a certification course can actually help you. Do a digital marketing certification course in some reputed digital marketing institute. An online digital marketing course would work as well. See that the digital marketing certification is recognized by all the top tier digital marketing firms. Being a certified digital marketer definitely increases your chances of getting a job over others.
- Get an on-field training
Doing an internship can be one of the best ideas for getting practical exposure in the field. Do an internship in some reputed digital marketing agency. This will help you to gain practical experience and exposure in the field. Doing an internship will best help you figure out whether the digital marketing field will suit you and which digital marketing domain you are interested in. Taking up an internship can be one of the best ways out before taking up a job.
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- Create a portfolio
Prepare a portfolio as it is the most important and basic thing in getting a job. Jot down all your skills in the field of digital marketing. Mention your achievements as well. Mention your strong traits and attributes and what values you can add to your job. Make use of tools like Canva to create an attention-grabbing and impressive resume.
- Apply for jobs or dive into freelancing
Look out for jobs that meet your requirements. There are numerous job opportunities in digital marketing, and the task is to find the job that suits you. Apply for jobs using your updated resume. Prepare yourself for the interview and give your best. Your skills will speak for themselves. If you are interested in doing something of your own, freelancing might be a good option. Look for freelancing projects on LinkedIn, Fiver and a few other platforms and apply for the same.
- Be informed about the trends and updates
There is a new trend that rolls out every week in digital marketing. Be it the social media trends, a website optimization feature or anything else, you need to be aware of the new trends that keep rolling through and update yourself accordingly. This will help you keep up with the field and its current trends and affairs.
- Continue to learn
A successful career begins when you understand that learning never stops. Getting a job in the digital marketing domain is just a stepping stone. Your aim should be to grow your career and evolve along with the field. Digital marketing has changed so much in the past decade, and it is no doubt that it will change and grow more in the upcoming years. Always have the urge and the motivation to learn more and more in this field.
We hope this blog helped you understand the digital marketing field better and gave you insights on how to start a career in digital marketing. Wishing you the best of luck contributing to the digital marketing field and growing higher. If you have any queries or suggestions, let us know in the comments.
Karthik is a Digital Marketing Head at EchoVME Digital. He heads the development team, SEO team at echoVME, and a trainer at Digital Scholar. He has been working in the development field for over a decade and is the go-to person for any SEO and tech-related queries.
Hello, My name is Shari & I am a writer for the ‘Outlook AppIns’ blog. I’m a CSIT graduate & I’ve been working in the IT industry for 3 years.