To achieve success on Facebook, you need to know how to engage your customers. Customer engagement is not only done by printing business cards and flyer endorsements. It can also be done through Facebook likes.
Facebook is undeniably the biggest of all social media giants. There are 1.28 billion active users, and the numbers are steadily growing by 18 percent year after year. You might be thinking, “With this kind of reach, I wouldn’t have to worry about gaining exposure, and Facebook likes.” Wrong. Tons of businesses and companies have a page on Facebook. Some are large companies and some are small businesses. If you have an orthodontist practice, then you can create a business page on Facebook. However, if you don’t have any likes on your page yet, it could be more difficult for people to find it when they search for orthodontist businesses near them.
As part of our Orthodontic Marketing Resources, we are not just aiming for a certain quantity of likes; we’re looking for quality likes that can generate sales leads. Know your fan base and understand how Facebook works. Here are seven easy ways to increase your Facebook likes for your orthodontist business, so that you wouldn’t have to spend an arm and a leg on online advertising.
Put Your Best Foot Forward
Aside from posting creative and engaging content, it is also important to make sure you establish your company profile by filling out your Page Info. Select the proper categories and subcategories, include your business’s website, address, contact details, and operating hours. This strategy will help your business look more professional and boost your SEO rankings.
Take Advantage of Peak Times
Thanks to Facebook’s latest feature addition, Facebook Insights, you can take a look at the times and days your audience is most active. Under Facebook Insights, you can see when your fans are online. Take advantage of this data and schedule your posts during peak times. Experiment with different timings and gauge the number of engagements you receive.
According to joint research, the best time to post on Facebook is from 1 to 4 p.m. late into the week and on weekends, and posts gain the most number of shares and click-throughs on 1 p.m., 3 p.m., and 9 a.m.
Engage the Community
Show your fans what they want. Put yourself in their shoes, and try to think from their perspectives. If you were the one viewing your Facebook page, what kind of content would you like to see? Attract your audience’s attention by posting relevant and timely content. Capitalize on trending news topics and make your posts relevant to your product.
Better yet, show them that you value their contributions and share user-generated content. Not only will this boost the number of content you have scheduled, but it will also encourage your fans to post more content about your products and services. This strategy will help you gain reputation and spread your brand across the social stratosphere.
Promote Your Facebook Page
Once you lay down the foundation of your page with fresh and exciting content, it’s time to make your Facebook presence known. Promote your page everywhere. Integrate them into your website, email signatures, and even on your other social media platforms. Invest in affordable business cards with your Facebook page. Let the people know.
Get Your Friends Onboard
The best way to start growing your brand is to your immediate community. Marketing strategies embody the Doppler effect; your brand’s influence begins with a small circle of advocates, rippling bigger as your followers grow.
You can start by promoting your brand to your employees, customers, relatives, and colleagues. Statistics show that Facebook prioritizes content shared from your family and friends, and is the same type of content to receive the highest number of views.
Contests and raffles are the best way to get people excited and involved with your product. The idea of winning a grand prize gets your audience motivated and makes it easier for them to ‘like’ your page. Contests are a great way to engage users and educate them on your brand.
Reward your fans with quality content and compelling prizes to get them posting on your page. Interact with your fan base by asking them what kind of content and rewards they would like to see and receive the most.
Show your fans that you care by going out of your way to make their customer experience enjoyable, and they’ll surely go the extra mile and help your page grow.
Draw attention by offering inviting bonuses. People will feel more compelled to ‘like’ your page if they feel that your incentives are valuable enough. Some of these incentives are eBooks, online courses, and audiobooks.
By using the tips above, from Facebook contests to audience engagement, and applying it to your company’s Facebook page, you can take positive and calculated steps in nurturing your business. If utilized wisely, Facebook likes can be the biggest asset of your growing company.
Establishing your brand amidst Facebook’s extensive business directory is no easy feat. It takes time and patience. As Napoleon Hill said, “Patience, persistence, and perspiration make an unbeatable combination for success.”