Video Marketing: 10 Reasons to Use It In Advertising

Sure everyone remembers the “Firsts” in every segment. Similarly, we all know that search engine giant Google is the most prominent search engine on the planet. Still, few of us realize that the World’s second-biggest search engine is actually a video platform, none other than YouTube.

And since Google owns YouTube, they both work together when it comes to Google search queries. The reason could be the recent rising popularity of videos.

Video content is one of the most potent weapons in the marketing arsenal nowadays – its quick rise is like evidence of its significance, reach, and power to entertain a vast audience.  

There is a lot of debate on what to anticipate from a profitable video marketing strategy. But many brands are leveraging video marketing for a long time, especially small businesses.

So, why wait, get started, and adapt to video marketing today. If you are still in a dilemma, here are the listed reasons why organizations must incorporate video marketing in their marketing strategy.

What is Video Marketing?

What is Video Marketing

For those unaware, video marketing is nothing but the best way of using visuals to advertise products, promote services, and introduce business concepts to the target audiences. It gives consumers a visual sense of what your brand is presenting and offers you the opportunity to engage with more and more potential audiences (to influence their decisions) before they make their call.

10 Benefits of Video Marketing

  • People Prefer To Watch Than Reading

Written content has its place and is always going to have it. But videos are increasingly becoming a favorite of both content creators and consumers.

One of the fundamental reasons why videos are literally most preferred is that more and more people turn lazy with lengthy reading text, so watch a video to find out information.

Hence, using an explainer video with visuals and sound, you can truly draw your audience, as, without a video, they have to sift through loads of text to find what your brand is helping with.

Must say, videos are a more effortless and far more soothing way to fetch the message, resulting in expanding the customers!

  •  Too Much Return On Investment

In a recent research by Wyzowl, 89% of marketers confirmed that videos can bring them increased ROI. So, why would anyone say no to videos? 

Once you start creating amazing videos, there’s no stopping your brand from achieving the required results. And nowadays, producing fantastic videos has become more accessible and affordable. Finding the best explainer video agency is all you need.

So, get a video ready, share it with your audience, and witness an incredible return on your investment!

  • Video are more memorable

Visuals are critical to the memory of audiences. Yes, no matter whether the videos are entertaining or thought-provoking, only compelling visuals can swirl up sentiments in the viewers. Most importantly, only a good video can capture the audience’s attention. Plus, the information videos offer is processed by people better than any other media format, be it text or picture.

So, people are likely to memorize much more of what they watch instead of what they listen to or read.

  • Mobile Users Love Videos

Every second person is using a mobile, and most of them are using it for entertainment purposes. Why don’t you fill that space with your explainer videos? Many brands are doing it already.

Video is the most favored content type that many people consume online through mobile. Make sure your explainer videos can give them enjoyment as well as your product/services/brand’s information.

Besides, you must add calls to action to let the audience reach you.

  • Helps Builds Trust

One of the top benefits or reasons to do video marketing is that it helps you make a long healthy relationship with consumers. In addition, with videos you can personify your brand and in turn form trust.

Therefore, do provide users with exciting and beneficial videos filled with information, engage and showcase your brand’s emotions, and earn your customers’ trust!

  • Increases Brand Exposure

When it comes to the engagement rate of videos, they perform too well. This is because popular social media platforms like Facebook and, nowadays, Instagram vigorously promote video content. Not just that, when your video content is good, it has higher chances of getting shared. 

Therefore, it is not wrong to say that video marketing comes under good strategic moves to increase brand exposure and get your offers to a larger audience.

  • Video ensures brand recall-

It has been proven that humans can easily recall 80% of content they watched. Hence, viewers can easily remember your brand/video after years of watching a video with the right trigger. The trigger can be the brand logo, name, tagline of the video, or a unique or interesting phrase used in the video.

  • Gets You More Details about Your Target Audience

More audience with the videos means more significant metrics. You can see exactly how people interact with your videos, with little info that they quit watching at what minute.

This is a great way to improve your marketing efforts and content to drive even more useful results later on.

  • Video Marketing Can Explain Everything Better

According to Wyzowl, 96% of people chose to watch an explainer video to understand more about a brand/product/service. That is the reason most businesses prefer video content for marketing and put an explainer video on their homepage.

You can try various kinds of video formats like animation and make the video content pop out correctly.

  • Higher Conversion Rates 

The use of explainer video content in marketing can deliver your conversion rates a huge boost that no other method can. So, employing video on your landing pages or home page can make your viewers stay for longer, checking through to other pages, eventually improving sales.

Apart from that, if you choose to use videos to present your customers’ experiences with you, it may inspire your site visitor to shop your product or try your services.

To Wrap Up…

Nearly 80% of clients memorize a video they viewed in the last month. Thus, it encourages brand recalls, and this is certainly one of the top advantages. (smallbiztrends).

If you’ve not yet added explainer videos to your marketing strategy, there’s no better time to do it. Videos bring you closer to your consumers and build deeper relationships.

Read Also: Do You Want to Learn Video Editing From Software?

We anticipate that the above mentioned reasons to use video content marketing can bring your business to new peaks.

The growing significance of video is crucial for staying a step ahead of the competition.

There are lots of ways to create videos, but to create one top-quality video, you must hire a company with a great team. Good Luck!

Author bio:- Komal Kokate is the Co-Founder and CEO of MotionGility, an Explainer Video Company. With a keen eye for creativity, she is an expert in video marketing. While delivering high results to clients, she loves exploring the market and the latest marketing trends in the B2B industry. Connect with her on Facebook and LinkedIn.

Leave a Comment