The world of digital marketing evolves at a breakneck pace. It’s a daily contest to see who can offer “the next great idea” and maintain your interest for the longest period of time. By incorporating animation into your marketing approach, you can be certain that you will stay ahead of the curve and keep your audience interested.
While writing this blog, it was essential to first comprehend why animations are trending in the digital marketing space. Yes, we agree animated videos are quite fun to watch, but there’s definitely more to it. Right?
Shortened attention spans of audience
This isn’t a myth; it’s as real as aliens and UFOs. When we conducted research, it was shocking to learn that the attention span of an adult is now shorter than that of a goldfish. Phew! That’s alarming but 100% authentic.
And you won’t believe it; it’s not more than 8 to 9 seconds! That’s sad to know. However, it’s not that we humans are incapable of paying attention, but there are innumerable shiny distractions around us constantly contesting to be in front of our eyes’ fleeting limelight.
How shortened attention spans are affecting marketing campaigns?
Well, it’s very evident when the attention spans are shortened. It’s essential to run marketing campaigns that can sell your product/services in less than 10 seconds.
Yes! That’s right, in less than 10 seconds. The beginning 4 seconds are very crucial for the success of your marketing campaign. If you really want your customers to buy from you, you need to come up with something that can hook your audience in those 4 seconds.
What is the key to grabbing the attention of the target audience?
We firmly believe animation is the ultimate solution! Yes, you heard it right, ANIMATION!
Today in this blog, we will highlight how you can use animation to successfully run your marketing campaigns. We’ll also talk about how using animations can enhance brand awareness, heighten your brand’s image, and, yes, most prominently boost your sales conversion rates.
You can start off with the easiest tactic to make your marketing campaign successful, and that is animating your company logos. Now you must be wondering, “What’s wrong with a static logo? All the big brands use static logos,” Well, yes, but those are already established brands, they don’t have to work to bring in customers, but you have to.
Animated logos are more recognizable and memorable. It’s a perfect solution for businesses who want to introduce their brand or for companies that are operating in a highly saturated market and looking for a strategy to stand out among competitors.
Animated explainer videos
On the second, we have an animated explainer video. To put it in simple words, explainer videos are produced to explain a company, product, or service.
When you have to explain complex concepts, use animated explainer videos. They are very effective when it comes to explaining intricate ideas or information to the audience. They are capable of bringing complicated ideas to life.
To combat coronavirus, health organizations like UNO focus on producing animated video ads. It’s merely impossible to film a virus getting killed by using hand sanitizer. But it is totally possible to exhibit the same scenario through an animated video.
All in all, animated explainer videos are an engaging and enticing way to educate your viewers about your company/product/service in the least possible time.
Animated demo videos
Lastly, using an animated demo video with an animated character is a wonderful method to expose your product to the world. It may be amusing, enticing, gorgeous, and daring.
You can include your most astounding thoughts and concepts into a single stunning animation that will win the hearts of your potential consumers.
The animation enables you to effortlessly zoom in on specific aspects of your product, present it in the most absurd yet amusing circumstances, and use intriguing visual effects that underline your product’s personality and mood. When it comes to creating an animated demo video, your creativity has a lot of room to run wild.
How can using animation help your business flourish?
Animation can be beneficial for the growth of your business in multiple ways. Let’s take a look at how animations can be impactful:
Boost conversion rates
Not only can animations engage your clients, but they also motivate them to make purchases, increasing your business’s earnings. According to statistics, having an animated video on your landing page may boost conversion rates by an astounding 80 percent.
Whether you’re selling apparel or books, you can make use of animated video to advertise any product, regardless of how serious or light-hearted it is.
Gives you a competitive edge
Digital marketing is evolving into a competitive environment, and it’s critical for your organization to stand out. An animated film may quickly differentiate your business from the competition by establishing you as a creative, imaginative, and futuristic organization.
Engage with your audience
Consumers nowadays participate in everyday interactions with internet video content. According to a recent study, one-third of all internet activity is spent viewing videos. Engaging your consumers is so critical in the competitive world of digital marketing and may be considered the first step toward closing a transaction.
As a result, you must employ content that maximizes your chances of engaging your consumer effectively.
Animated videos are an excellent approach to attracting potential clients since they allow for the presentation of critical information in an eye-catching and engaging manner.
Improve your SEO
Google is a big fan of animated videos, just like the rest of us. You may boost your website’s search engine optimization (SEO) by including animated videos in the content on your site. As a result, you’ll be more readily available to potential customers.
One of the many reasons animated videos have seen such rapid development is because Google’s search ranking algorithm takes the length of time visitors to spend on your website into account.
Animated videos are all about imagination, and they are one of the most successful tools marketers have for increasing brand exposure and sales.
Now you must be feeling it’s high time you should also jump on the bandwagon and start using animated videos to promote your brand/products/services.
But here’s a question, do you have a professional animated video maker in your company? If yes, that’s great, but if you don’t, it’s fine. You can always outsource your animated video projects to animation outsourcing companies like BuzzFlick – a reputable animation studio in Houston offering plenty of video animation services without breaking your budget.
Now that we have reached the end, we hope you have a clear understanding of why you need to incorporate animation in your marketing campaigns.
Hello, My name is Shari & I am a writer for the ‘Outlook AppIns’ blog. I’m a CSIT graduate & I’ve been working in the IT industry for 3 years.