Definitive Instagram Statistics for the Current Digital Landscape You Should Know – and Why

Instagram is one of the most popular social networks in the world. Over 1 billion people use it every month, and 500 million people use it every day. It’s a powerful platform for businesses of all sizes to reach new customers and grow their brands. But with so many users, how can you make sure your Instagram strategy is effective?

To help you out, we’ve compiled some definitive Instagram statistics that you should know – along with explanations of why they matter for your business.

Instagram Statistics

  1. Over 1 billion people use Instagram every month.

This is an incredible number of users, and it’s only growing! If your business isn’t already on Instagram, you’re missing out on a huge audience.

  1. 500 million people use Instagram every day.

That’s a lot of potential customers! Again, if you don’t have an Instagram account for your business, you need to start one ASAP.

  1. 80% of users are outside of the United States.

This is important to keep in mind when creating your Instagram strategy. If your business is based in the U.S., you may want to focus on targeting American users, but if you have a global audience, you’ll want to make sure your account is optimized for users around the world.

  1. Over 95 million photos and videos are shared on Instagram every day.

This is a huge amount of content, so you need to make sure your account is stand out from the crowd. This means using eye-catching visuals, interesting captions, and relevant hashtags.

  1. The most popular Instagram hashtag is “love.”

With over 396 million posts, it’s clear that love is a hugely popular topic on Instagram. If you’re looking for ideas for your own content, take a look at the most popular hashtags and see if you can create content around one of them.

  1. The average Instagram user has 3.5 million followers.

This is a good benchmark to keep in mind when creating your own Instagram strategy. If you’re not achieving this level of reach, you may need to rethink your approach.

Read Also: Instagram stories as a tool and Instagram story downloader chrome

  1. 60% of people say they discover new brands on Instagram.

This is a great statistic for businesses looking to increase their brand awareness. By using effective Market your business tactics on Instagram, you can reach a whole new audience that may not have been aware of your business before.

  1. Over 200 million Instagram users visit at least one business profile per day.

This number is only going to continue to grow, so it’s important for businesses to make sure their Instagram account is optimized for conversions. This means including a strong call to action in your bio, using effective branding, and posting high-quality visuals.

  1. Instagram Stories have over 250 million active users per day.

This is a huge number, and it’s only going to keep growing. If you’re not using Instagram Stories yet, you’re missing out on a powerful marketing tool.

  1. 60% of people say they would rather watch a video than read a blog post.

This is an important statistic to keep in mind when creating your content strategy. If you want to reach more people, you need to create videos for Instagram.

Now that you know these important Digital marketing statistics, it’s time to put them to use! Start creating high-quality content that will engage your audience and drive results.


As of 2019, 1 billion people use Instagram every month, 500 million of which use the app daily. The photo-sharing app is especially popular with young adults; 82 percent of users are between 18 and 29 years old. But this social media juggernaut isn’t just for teens and twenty-somethings. In fact, 60 percent of Instagram users say they follow brands on the app. That’s a lot of potential customers for businesses willing to invest in an effective Instagram marketing strategy.

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