25 SEO Questions You Are Too Shy To Ask, All of us are afraid to ask questions for fear that others may think we know less about something than they do.
Well, I will be the first one to make it clear right now, if you are reading this article, you know as much (if not more) about Search Engine Optimization (SEO) as I do; unless you are Brian Dean or Larry Page themselves.
I know that you are not one of them; therefore, I can give you all the information you need to know with respect to SEO.
Trust me, this article is written for beginners who have just started learning about SEO and it does not deal with complicated or technical stuff.
Let’s get started without wasting any time.
How does Google know about my website?
The question seems to be simple enough, right?
But in order to answer this question, you need to understand how the Internet works.
There are countless websites out there and each one of them has its own space on the Internet known as a “Domain Name“.
A Domain Name (e.g., YourWebsiteName.com) uniquely identifies a web location or website and can be compared to a physical address of a building, which helps the Internet users find your website Durham SEO services wherever it is hosted (i.e., on which server).
Google crawls (or Spider – as called by SEOs) the Internet and indexes the websites that it finds.
This index is known as a search engine index.
Now, how does Google know about your website?
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Well, there are a number of ways through which Google finds out about new websites on the Internet.
- Your website is submitted to Google through a process called Web Submission, which happens when you register your domain name or buy one from an authorized registrar (e.g., GoDaddy).
- You can submit your website using Google Search Console (formerly known as Google Webmaster Tools).
- Google also crawls your website from links on other websites like your social media profiles like Facebook, Twitter or LinkedIn.
What is SEO?
- SEO means Search Engine Optimization.
- In simple words, SEO is a process of making your website visible to search engines like Google, Bing and Yahoo.
- It is a set of strategies that you employ in order to drive traffic from Search Engines to your website or webpage.
You can learn SEO online or can hire an SEO expert to do the same.
Who is Search Engine Optimization for?
Search Engine Optimization is for everyone, whether you are Bob who runs a business, 25 SEO Questions You Are Too Shy To Ask Mary running a blog or Pete who sells shoes online.
SEO helps all of them drive more traffic to their website and convert this traffic into leads and sales.
Why do you need SEO?
If your website is ranking high on the search engine results, more people will visit it and this means more leads and sales for you.
How does Google know which website to show first (SERP)?
Google uses a complex algorithm to decide the order of the search engine results page.
This algorithm takes into consideration factors like website relevance to the user’s query, the reputation of the website, keywords used on your webpage etc.
Google assigns every website a “Ranking Score” also known as an “Impression Score”.
The higher this score is for your site, the more likely it is to appear on the first page of SERPs.
The best way to increase your ranking is by doing SEO.
How long does it take to see the results of my SEO efforts?
It depends upon your website’s age and its history of performing well in search engines.
If you have just launched a brand new website, you will not get instant traffic.
It may take some time for your website to perform well in the search engines (3-6 months), but your efforts will pay off within a year of time.
How does SEO work?
SEO works on the principle that if more and more people visit your website through Search Engines, you will get more and more business.
If your website appears on the first page of Google (which is also known as SERP – Search Engine Result Page), then it means that people will visit your website or webpage and you will get more business than if someone visits your site from the second or third page of the SERP.
As mentioned earlier, Search Engines crawl the Internet to index new websites and search for web pages belonging to older websites.
So, if your webpage is viewed by someone from a Search Engine’s perspective, you have won half the battle.
In order to get higher rankings on search engines, you need to create high-quality content on your webpage so that it keeps both Search Engines and people happy.
What are backlinks?
Backlinks are links that point to your website or webpage from other websites.
Google uses backlinks as one of the ranking factors in order to determine whether a website should rank on the first page of Google for a specific query or not.
Backlinks are like recommendations.
If someone recommends you, you will trust him/her and take his/her recommendation seriously.
What is PageRank?
PageRank is simply a number that Google assigns to your webpage and website (domain name) which represents the importance of the website.
PageRank is an indicator of how good your website is and how well placed you are on Search Engines with respect to particular keywords.
For example, if someone searches for “SEO Company” on Google, Page Ranks of each result that appears on SERPs tells whether this site is strong or not with respect to this keyword.
For example, Wikipedia has a PageRank of 9 which means it is a very strong and important website with respect to the keyword “SEO Company”.
PageRank is outdated and in today’s SEO world, 25 SEO Questions You Are Too Shy To Ask we now have “Domain Authority”.
Domain Authority is a similar indicator of a website’s ranking power in Google SERPs.
What is Domain Authority (DA)?
Domain Authority (DA) is the indicator of a website’s ranking power based on several factors like PageRank, link profile, trust flow etc.
When compared to PageRank, which is specific to one webpage or domain name, DA represents the broad authority of the website.
SeoServicesBangalore.in is an internet marketing company based out of Bangalore and their website’s domain authority is currently 15.
You can check w website’s domain authority using this tool from MOZ.
What is trust flow?
Trust flow essentially tells how trustworthy a website is with respect to certain keywords.
The higher the trust flow of a webpage, the more trustworthy it will seem to Google.
For example, Wikipedia has a very high Trust Flow of 75 which makes it appear very trustworthy or authoritative for Search Engines.
What is a backlink profile?
The backlink profile of a website simply tells you the number of backlinks pointing to your website from other websites.
It also tells you how good these backlinks are i.e. 25 SEO Questions You Are Too Shy To Ask whether they are contextual links or paid links, etc.
Use tools like SemRush.com to find backlinks of your website.
What is a keyword?
A keyword is simply the term or phrase that you want your webpage to rank for in Search Engines.
If someone enters a particular query, Google looks for websites related to these particular keywords and ranks them accordingly on SERPs.
For example, if someone searches “SEO Company”, then Google will look for all the websites related to this term or phrase and rank them on SERPs.
What is a long-tail keyword?
Long-tail keywords are simply very specific terms which means it has lesser search volume but more targeted traffic.
For example, if someone searches for “SEO Company”, then this is a general query with high search volume.
If someone searches for “Affordable SEO Company in Bangalore”, then this is a very specific query, also called a long-tail keyword.
Long-tail keywords are also known as long-tail key phrases.
What are the types of keywords?
Basically, there are 3 types of keywords:
- Informational Keywords – These keywords tell you the specific facts about something and usually don’t have commercial intent.
For example, “What is SEO?”, “How does Domain Authority work?” etc.
- Navigational Keywords – People who want to find directions, maps or information about a particular place, movie or product usually search for navigational/directional keywords.
“Job openings in Google?”, “Where is the Taj Mahal?” etc.
- Transactional Keywords – These types of keywords include transaction-based words like “Buy this product”, “Sell my website” etc.
This type of keyword has higher commercial intent and can be used in SEM campaigns like PPC,25 SEO Questions You Are Too Shy To Ask PPV etc.
What type of keywords should I target?
This depends on the product and service you offer. For example, if you are selling a specific type of product or service, then targeting transactional keywords is good for your website.
If you sell medical equipment, then people usually search for “buy medical equipment” so targeting such keywords will be helpful
What is Title Tag?
A title tag is simply the title or headline of a webpage.
The page titles are usually displayed in SERPs and it tells
What is CTR?
Click-Through Rate (CTR) is the percentage of people who visited your website/landing page out of the number of
What is natural, white-hat SEO?
Natural, white-hat or organic SEO simply means following all Google rules and regulations while working on your online marketing strategy.
All the strategies used in natural/organic SEO are 100% adhering to Search
What is keyword research?
Keyword research simply means analyzing and finding the right keywords that you want to target for your webpage.
Keyword research is one of the most important tasks in SEO, 25 SEO Questions You Are Too Shy To Ask as it tells you:
- where the traffic is coming from
- which queries people are using to find websites like yours and
- how many searches per month each keyword gets (which can be used to estimate the number of visitors from each keyword).
What is a meta-tag?
The meta tag is simply an HTML attribute that tells search engines about the content on your webpage.
The meta description of a webpage is displayed in SERPs and it tells search engine visitors what your page is about.
What is SEO copywriting?
SEO copywriting simply means writing optimized content for your webpage.
The search engines give more weightage to keywords if they are written in a good, natural way with the main intention of helping visitors and not just pushing your website.
Tools like Grammarly can be used to check the grammar of your content and make it readable for visitors.
Is there a difference between on-page and off-page optimization?
On-page and off-page optimization are both important aspects of SEO.
Off-page optimization simply means getting backlinks from other websites.
On-page optimization is about making your webpage as user friendly as possible, which includes optimizing title tags, meta descriptions etc.
Often people focus too much on off-page/external SEO and ignore the important aspects like on-page SEO and it’s usually not a good idea.
What is social media optimization?
Social Media Optimization (SMO) simply means using social media websites to get more organic traffic for your website.
Using Social media sites like Facebook, 25 SEO Questions You Are Too Shy To Ask Twitter and Pinterest can help you in getting high-quality backlinks for your website which in turn brings more traffic to your website.
What is the difference between good and bad backlinks?
A backlink from a trusted source is always better than a low-quality one, which means you should focus on getting links from relevant websites only.
- It is nearly impossible for a small-time blogger to get a website like Nike.com to link to their website.
- It is very easy to get a backlink from a small blog for a mere $10-$20.
Low-quality links usually don’t help in ranking well in SERPs and can even hurt your rankings if Google thinks your website is trying hard to get links.
A good link should be relevant to the targeted keyword(s) and looks natural.
We hope your doubts have been cleared by now! 🙂
Of course, as always, feel free to ask any of your SEO or blogging questions by using the comment section below.
Hello, My name is Shari & I am a writer for the ‘Outlook AppIns’ blog. I’m a CSIT graduate & I’ve been working in the IT industry for 3 years.