In today’s world of constant innovation and improvement, anything involving technology doesn’t stay the same for long. This is exactly the case with business communications – technological improvements have seen wholesale changes to the ways that businesses communicate within themselves, to their clients and to the public.
While hybrid and remote work were a relevant feature of the workforce before the pandemic, lockdowns and work from home orders meant that it became mandatory – catapulting Zoom into the spotlight as the go-to method for maintaining face to face Unified Communications.
Technology is Adapting
Of course, it’s not just the communications of businesses that have improved alongside technological advancement, with all facets of business now more efficient, accurate, and potent than ever before – but the events of recent years, including the Covid-19 pandemic, have catalyzed further change as technologies adapt to the expanding needs of the workforce.
A Guide to How Business Communication is Changing
Read on to find out more, both about emerging trends in business communications, as well as those that continue to consolidate themselves.
One aspect of business communications that has rocketed to superstardom since the start of the Covid-19 pandemic is video calling.
While hybrid and remote work were a relevant feature of the workforce before the pandemic, lockdowns and work from home orders meant that it became mandatory – catapulting Zoom into the spotlight as the go-to method for maintaining face to face communications.
Even as the pandemic has subsided and the dust settled, many workers don’t want to come back to the office, citing regained hours and costs from not traveling, as well as general boosts to wellbeing.
This means it’s now a matter of concern for businesses to ensure that offices have appropriate video-calling spaces in order to effectively interact with remote workers, as well as effective conference calling technology at Laptop Workstations for meetings of all kinds.
While instant messaging has been a staple part of social communications for a long time now, it’s only recently that it has taken a foothold in business communications.
While emails have been the default method of communication for decades, and still continue to be when considering business to business or business to client comms, the benefits of highly-optimized internal comms systems such as Slack have been embraced most recently.
The fact that the workforce is highly familiar with instant messaging means it’s been a seamless transition, with a more informal communications channel helping to solve issues more quickly as well as cultivate casual friendships amongst staff.
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Social media continues to influence the way staff interact with each other, as well as how businesses communicate with their clients and business partners alike.
Depending on the social media platform in question, the way these interactions happen varies significantly – with marketing and PR teams alike utilizing the respective platform’s typical tone of voice, targeting and tailoring communications for maximum effect.
For the individual worker, social media helps to familiarize yourself with both your coworkers and your company, as you can read into how they present themselves on online platforms.